Chances are, if you are building a business, you need to influence others to say YES to your ideas, products or services.
Regardless of the stage of the business cycle you are at, the position you hold or the outcomes you are seeking to achieve knowing why people say YES is an incredibly valuable skill for you and your business to possess.
Innovation Centre resident and Persuasion Strategist Anthony McLean has kindly agreed to present a boardroom briefing session on the science of influence and how it applies to business. Whether you are looking to get people to buy or stakeholders to buy in to your idea, product or service there is a great deal of science that sits behind how you get people to say “YES”.
This interactive session is being presented to help you become more aware of the simple steps you can take to unlock the persuasive gold within your business.
Anthony McLean, Social Influence Consulting Group
Anthony is the only certified trainer in Australia and New Zealand to work alongside Dr Robert Cialdini (the most cited Social Scientist of all time and recognised Godfather of Influence). In just this past year Anthony has consulted to the US sales team of Twitter immediately prior to their IPO in 2013, is guiding a $10M start-up logistics company in Singapore, regularly provides sessions to various departments within the Australian Government and provides daily strategies to businesses of all sizes, many of them just like yours. Read more.
Mark Paddenburg and Dean Alle will facilitate Q&A and discussion after the presentation.
Boardroom Briefing: Influencing Business
Boardroom, Innovation Centre, Sunshine Coast, 90 Sippy Downs Drive, Sippy Downs
Thursday 20th of February 2014
12 - 1.30pm
Cost: Free for members, USC staff and students, $20 (ex GST) for guests, includes a light lunch.
Innovation Centre, Sippy Downs
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