The University of the Sunshine Coast's Faculty of Business proudly invites you to an all-day Executive Education workshop featuring local and international experts in e-marketing. The event will present strategies and tips for effectively marketing your tourism business online.
Mantra, Mooloolaba, Sunshine Coast 24th November, 2010: 8:30am -- 5:00pm Cost: $90 (plus GST)
9:00-10:30 Ian Fenwick
- The importance of online marketing
- Taking your business online
- Building relationships
- Developing a DigMarketing plan
10:30-10:45 Morning Tea
10:45-12:15 Matt Forman
- Marketing to your audience
- Available search media
1:00-2:30 Russell Bullen
- Understanding your customer segments
- Differentiating yourself online
- Creating lasting relationships
2:30-2:45 Afternoon Tea
2:45-3:30 Tourism Case Studies
3:30-4:30 Panel Session
- The speakers will offer concluding comments and answer your questions.
Dr IAN FENWICK, Digimarketing
Ian is the author of the internationally popular book Digimarketing: A guide to the rapidly evolving world of new media and digital marketing. Ian is also an experienced management educator and marketing consultant, having worked in Europe, North America and Asia. Ian was previously Director of Canada's top-ranked MBA program at the Schulich School of Business at York University in Toronto, Ontario.
Ian is a speaker who is in demand throughout the world due to his experience and ability to clearly communicate the trends, technologies, and marketing concepts needed to stay competitive in the modern digital world.
MATT FORMAN, Traffika
Matt is a leader in the digital marketing industry with over 13 years of experience. Matt has led four Internet start-up businesses and his experiences extend to capital raising and building private equity. Currently the Managing Director at Traffika, a high growth Internet Marketing agency, Matt specialises in online marketing (search, social media, display and mobile), web analytics, product development, strategy, education, leadership, and start-up commercialisation.
RUSSELL BULLEN, OMC
Russell has over 23 years experience in Hotel Technology, Distribution Systems and Business Intelligence. In the past 5 years he has been involved in numerous start-up companies including OMC, a leading online and communications business based on the Sunshine Coast. OMC works with local, national and international businesses to deliver customer centric online and offline solutions that support each organisations marketing goals through strategic marketing and communication planning, product development, technology and support.
To register your interest or for further information, please phone the Project Management Centre on 5459 4892 or email firstname.lastname@example.org
The University of the Sunshine Coast's Faculty of Business proudly invites you to an all-day Executive Education workshop featuring local and international experts in e-marketing. The event will present strategies and tips for effectively marketing your tourism business online
Downloadable pdf: '1Day_DigiMarketingSeminar_Nov2010'
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