A two hour workshop for people who have a website and want to know how to improve its performance
If you would like to ensure that your website is performing now and that it will continue to into the future you need to come along to our fun workshop for people who want to learn more about the power of the internet and succeeding 'onlin'.
1. Site statistics - what to look for and how to use the information
2. How to 'optimise' your site for best performance and at what cost?
3. The importance of links, submitting to search engines & relevant content
4. The world of Google Analytics and other Google tools you can use
5. What else you can do to improve your ranking and get more leads online
Local businesses taught how to get higher rankings on Google
Following a hugely successful debut event in March, the Coast's newest and most innovative creative agency, The Creative Collective will this month host a workshop aimed at Coast businesses who want to get higher Google rankings.
With over 25 billion web pages and 1.3 billion images now indexed on Google, and an amazing 2.5 billion queries each day on Google (as of February 2004) director of The Creative Collective Yvette Adams says that the power of Google and the internet in general cannot be underestimated and that every business in Australia should be taking a seriously good look at how they can be tapping into the billions of people searching for products and services online every day to attract new leads and sales.
"Where most people go wrong is that they get their website up and running and think 'Right - I'm all set up on the cyber highway. Now all I have to do is put my feet up and wait for the business to roll in…' In reality, once your website up is live, that is when the real work should begin."
Adams says the mistake many businesses make is trusting that the professional who built their site will know about, and engage in site optimisation and other online marketing exercises for them.
"The reality is you can't rely on your web designer to just 'do that stuff for you'. Business owners need to understand enough about it to either implement some strategies themselves, or contract the right people for the job, in addition to the actual 'build of the site'. Many web designers don't know the first thing about site optimisation or getting good rankings on Google - all they know is how to design a pretty website."
The website workshop which will be held on Wednesday 30 May at the Sands Tavern is primarily aimed at people who have a website and want to know how to analyse and improve its performance.
Adams says those who do not already have a website will still gain benefit from attending as the knowledge gained will be something that participants can most certainly implement once their site is up and running.
The format for the evening will be a fun live forum where an MC will guide the panel of experts, including an online marketing specialist with many years of international experience, through a series of questions aimed at extracting as much information as can be fitted into a two hour session. Several door prizes collectively worth hundreds of dollars will also be given away on the night. Tickets are just $20 + GST and registrations are essential. For more information see www.thecreativecollective.com.au
Latest website & internet stats
• As at 10 March 2007 there were 1,114,274,426 internet users in the world.
• Results indicate that over 67% of searches on Google are from people looking for products and services
• Google is the #1 search engine in Australia (also Argentina, Belgium, Brazil, Canada, Denmark, France, Germany, India, Italy, Mexico, Spain, Sweden, Switzerland, U.K., U.S. (Nielsen//NetRatings 6/05, based on total number of unique visitors)
• Google has 112 international domains
• More than 50 percent of Google.com traffic is from outside the U.S.
• With paid search marketing forecast to grow to almost $1billion within three years, the increasing cost of buying keywords has sparked a boom in search engine optimisation, the art of manipulating the formula that search engines such as Google, Yahoo! and MSN use to rank websites in their so-called natural, free or organic search results.
• The Australian digital advertising market cracked the $1 billion sales barrier for the first time during 2006 with Search the star performer, according to the latest Online Advertising Expenditure Report from the Audit Bureau of Verification Services (ABVS)*. The report said the Australian online advertising market grew 61.5% in 2006. Search and Directories Advertising was up 81.4% to $399 million, giving it 39.9% market share and online spend leadership. General Advertising grew 56.2% to $303 million, while Classifieds Advertising was up 45.1% to $299 million. The finance industry continues to be the top spender in the General Advertising category with the Recruitment industry maintaining its number one position for Classifieds.
• MORE money will be spent globally on online advertising than on radio in 2008, with the internet overtaking radio a year earlier than previously forecast.
• Internet advertising spend would grow six times faster than traditional media between 2006 and the end of 2009 and increase its share of the advertising market from 5.8 per cent to 8.7 per cent.
• Online advertising is expected to account for more than 10 per cent of total advertising spending on all media in Australia in 2009.
FOR MORE INCREDIBLE WEB STATS OR COMMENT, COME ALONG TO THE EVENT OR CONTACT THE CREATIVE COLLECTIVE AT ANY TIME.