Mary Valley Country Brand Launch

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  • Date:
  • Location: Kandanga Hotel, Kandanga 4570 Queensland

Have your say on taking Mary Valley Country to the tourism sector

The next phase of the Mary Valley Country tourism campaign starts with an open discussion at Kandanga Hotel on Tuesday October 12 to find out where the activity hotspots are in the valley.

From 6pm, tourism operators, business and community representatives are invited to elaborate on the "come out to play" tag adopted by the Mary Valley marketing committee.

It will be a chance for people to swap business cards, network with others in the tourism sector, and record the best places to camp, bike, ride, fish and so on in the Mary Valley.

Speaking for the alliance of organisations that makes up the marketing committee, Julie Worth encouraged as many people as possible to attend the evening.

"We will show the Mary Valley Country trailer which outlines the kind of tourist destination we want to be, and we have invited Gympie Cooloola Tourism to explain their role in the process," Mrs Worth said.

A bus operator herself, she said it was only by being involved that tourism businesses could use their combined efforts to drive a recovery of the Mary Valley economy.

The information collected on the evening will form a series of fact sheets which will be made widely available to local and neighbouring tourist operators in both hard copy and via the web.

That way, Mrs Worth said, someone wanting a biking holiday can access specific information and can plan their trip around it, rather than wading through details perhaps irrelevant to a biking enthusiast.

She said the marketing committee campaign will promote and the different kinds of "come out to play" activities in the valley one-at-a-time with depth and specificity.

To get this underway, activity champions were needed who will drive the activities they are passionate about, for example, a camping champion and a horse riding champion.

The evening follows the installation of a popular billboard campaign on the Bruce Highway advertising "Mary Valley Country" to catch the eye of north-bound traffic near the Traveston Crossing entry to the valley.

The marketing campaign is based on the "Mary Valley Country" theme which was the key recommendation from the Mary Valley Identity Report released by Tourism Queensland and Tourism Sunshine Coast this year.

Mary Valley Country Brand Launch

Kandanga Hotel
Tuesday 12th of October 2010
6pm to 8pm
Free drink on arrival, Free nibblies
Help us 'Expand the Brand'

Priceless Productions :
07 5484 5338
0447 053 244

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Kandanga Hotel, Kandanga

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