Find your Pawfect Match this Valentine's Day
The RSPCA and Hill's Pet Nutrition aim to find loving homes for 50,000 cats and dogs in 2010, kicking off with an adopt-a-thon on Valentine's Day weekend, February 13 -14.
The "Find Your Pawfect Match" campaign is encouraging people to visit RSPCA shelters nationwide to meet the many wonderful animals looking for love.
RSPCA Qld will be joining in on the festivities. At Shelters throughout the state there will be giveaways, face painting and 'meet our pets' tours as well as the opportunity to adopt a pet.
The big post-Christmas influx of cats and dogs has meant that many beautiful animals desperately need loving homes.
Andrea Fagg, RSPCA Qld Public Relations Officer said that launching the Pawfect Match campaign around Valentine's Day was no coincidence, and that people should assess their compatibility with a pet just as seriously as they do a potential partner.
"Just like people, each animal has different needs and a unique personality. Although opposites can sometimes attract, it is much wiser to choose an animal that suits your lifestyle, living arrangements and financial circumstances. Love at first sight might be a romantic notion but impulse buying is not" said Ms Fagg.
"Are you looking for a lively or quiet animal? Do you have the time and energy required to provide for the animal's needs? Is your home suitable and safe for pets? Do you have children or other pets, and how well will they cohabitate?"
"You really need to ask a lot of questions before you decide to take on a new pet. A pet is a lifelong commitment and people need to honor that commitment."
Potential pet owners can visit www.pawfectmatch.com.au, take a short quiz and be assigned with their pet owner colour -- blue, green or orange -- based on the type of pet that will best match them and their lifestyle. They can then scroll through profiles of animals available at RSPCA shelters across the country and evaluate which cat or dog is best for them.
Supporting the campaign is Hill's Pet Nutrition, which generously donates pet food to feed every cat and dog awaiting adoption at the RSPCA. Brett Henshaw, Hill's General Manager, says the company wants to celebrate its longstanding partnership with the RSPCA by helping the organisation to achieve its goal of increasing animal adoptions by 20 percent this year.
"Hill's is passionate about helping to enrich and lengthen the special relationships between people and their pets" said Mr Henshaw.
"The Pawfect Match campaign is an ideal way of celebrating and recognising that bond.
"Research has shown that pet ownership has many physical, mental, emotional and social benefits for owners too, including reduced blood pressure and enhanced self esteem in children and teenagers. It really is a win win situation for all involved."
To find out more about the Pawfect Match campaign visit www.pawfectmatch.com.au or for more information about Hill's Pet Nutrition go to www.hillspet.com.au
About Hill's Pet Nutrition
Hills Pet Nutrition has been a proud supporter of the RSPCA for more than 10 years, sponsoring campaigns such as the Million Paws Walk. Hill's generously donates Hill's Science Diet, the number one vet recommended choice in the pet food category, to feed all of the dogs and cats awaiting adoption in every RSPCA shelter throughout the year.
About the RSPCA
The RSPCA is a community based charity that works to prevent cruelty to animals by actively promoting their care and protection. Among its many activities, the RSPCA amends and develops legislation to protect animals, provides education and training about the care, protection and treatment of animals, as well as operating veterinary clinics.
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