How would you like 13,000 TWITTER followers?
An exciting line-up of possibly the best brains on the Coast when it comes to social media has been arranged for this months Web Wednesday event; a monthly internet and marketing related event run by award winning local creative agency, The Creative Collective.
Sunshine Coast entrepreneur Zoe De Luca who has over 13,000 Twitter followers and Annie Infinite who is renowned for her knowledge of social media and who is often called on to speak at events inter-state will feature on a power packed panel discussion on harnessing the power of social media, in particular how to utilise Facebook, Twitter and Linkedin for business benefit.
"A lot of businesses think that things like Facebook, Twitter and Linkedin, and other social media platforms, are purely for young people to socialise on. What they don't realise is that the fastest growing user demographic on Facebook is actually 35+ year olds and that out of all marketing currently available to business owners, Facebook is probably the most targeted as it allows you to target users by not only location, but also age, marital status, educational level, interests and more," says event organiser and director of the Creative Collective, Yvette Adams.
"The other key thing Sunshine Coast businesses owners need to realise is that two years ago we thought we were clever when we asked a prospect or client of their 'preferred method of contact' and offered them options such as email, sms, phone or mail. Savvy business owners now really need to also offer rss feeds, Facebook, Linkedin and Twitter as options to their clients and prospective clients so that they can send them updates of new product releases, discounts, open days, vacancies and more. The cool thing is, these mediums are free to set up, and quick and easy to update, unlike many other marketing options which may require assistance or spend with third parties."
At the event, one lucky guest will also have the opportunity to enjoy a live consult from the two social experts on their current Facebook, Twitter and Linkedin accounts and how they may be able to further enhance and benefit from their social media presence.
Since launching the Web Wednesday events in October 2008, The Creative Collective have regularly attracted sizeable numbers to their informal yet informative monthly events, generally held in the middle of each month.
The next Web Wednesday event will be held on Wednesday 16 September at the Mooloolaba Surf Club at 5:30pm. Tickets are just $30 and can be purchased online at www.thecreativecollective.com.au prior to the event.
Mooloolaba Surf Club, Mooloolaba
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