Federal Member for Wide Bay Llew O'Brien is urging local tourism operators, wineries, and cellar doors to join a new national effort to attract more international wine tourists to Australia.
Mr O'Brien encouraged local businesses to apply to the Australian Government's $5 million International Wine Tourism Competitive Grants program and work together to develop unique and innovative wine tourism experiences in Wide Bay.
"Wide Bay has a small but notable wine industry, so this presents opportunities for local businesses to bolster their market share and grow their reputation," Mr O'Brien said.
"The grants will help fund programs to attract international tourists to the region with wine tourism marketing campaigns, wine events, infrastructure and innovative products.
"It is a great way to expand the Wide Bay's tourism reach and get the message out that there's more to the region than just world-class beaches, incredible natural hinterland areas and stunning heritage – we are also home to some truly excellent food and wine experiences."
Mr O'Brien said there is also $5 million available through International Wine Tourism State Grants, which will provide the Wide Bay wine association with funding to invest in international wine tourism research, planning and implementation activities.
"Together, these grants enhance the wine tourism experiences of international visitors," Mr O'Brien said.
The grants are part of the Australian Government's $50 million Export and Regional Wine Support Package over three–year strategy to increase the value of wine exports up to a record $3.5 billion and attract an additional 40,000 international tourists to Australian wine regions.
They are administered by Wine Australia. For more information on how to apply, visit http://erwsp.wineaustralia.com. Applications close 5pm, Friday, 2 March 2018 ACDT.