Skies open for Queensland tourism in major new US campaign

Published: Comments:

This is an archived copy of an article. It is online for informational purposes only.

Tourism and Events Queensland (TEQ) will launch its largest ever American tourism marketing campaign in conjunction with major United States carrier Delta Air Lines.

Minister for Tourism, Major Events, Small Business and the Commonwealth Games Jann Stuckey said Delta Air Lines flies more travellers than any other airline, at 160 million global travellers annually.

“The campaign will run through May and June and be promoted via Delta’s extensive network,” Ms Stuckey said.

“It will highlight the fact that Americans flying to Australia with Delta can seamlessly travel to other Queensland destinations through Delta’s alliance with Virgin Australia.

“Campaigns like these in the US, a priority overseas market, are part of the State Government’s $20 million Tourism Investment Strategy to attract visitors to Queensland and support our tourism industry.”

Ms Stuckey said Americans have a love affair with Queensland and the Great Barrier Reef and the campaign will showcase the state’s islands, beaches and native wildlife encounters like swimming with turtles and diving the reef.

“Queensland last year welcomed 160,000 Americans to the state, an eight per cent increase from 2011,” she said.

“Last year’s visitors also spent more, up nine per cent from 2011 to $258 million, so this campaign will capitalise on this momentum.

“The campaign coincides well with Tourism Australia’s ‘There’s Nothing Like Australia’ US campaign with Delta’s partner airline Virgin Australia, ensuring a coordinated international marketing effort.”

Tourism Australia Regional General Manager The Americas, Jane Whitehead, said Tourism Australia continued to work closely with its US partners to capitalise on the steady growth of visitor arrivals.

"Our new ‘There’s Nothing Like Australia’ campaign with Virgin Australia and Queensland’s program with Delta Air Lines are complementary promotions to show Americans the many travel options to Australia,” Ms Whitehead said.

The campaign with Delta Air Lines includes:

  • Online, inflight entertainment and inflight magazine elements
  • A special iPad app that will showcase Queensland experiences, dining and shopping and feature on the airline’s homepage
  • Promotion of special packages to Queensland via Delta’s holiday arm, Delta Vacations
  • A give-away of 4.5 million Delta frequent flyer miles for travel to Queensland
  • A ‘bonus miles’ incentive to encourage travellers to stay at least five nights in the state.

Ms Stuckey said tourism was one of the four pillars of the Queensland economy and campaigns such as this one helped support the State Government’s goal of $30 billion in overnight visitor expenditure by 2020.

Minister for Tourism, Major Events, Small Business and the Commonwealth Games
The Honourable Jann Stuckey
6th of May 2013

Tourism Queensland, Department of Tourism and Major Events :
30 Makerston Street, Tourism Queensland House, Brisbane
07 3535 3535
07 3535 5438
Tourism Queensland, Department of Tourism and Major Events
Showing 10+ recent articles for this business
Backpacker tax here to stay 17 May 2016 | Ms Jones said the federal review of the backpacker tax did nothing to calm fears the tax would hurt Queensland tourism and agriculture. More information...
Queensland welcomes Australia's largest tourism trade show 15 May 2016 | Boosting Queensland’s reputation as a premier tourism destination is a key priority for the Palaszczuk Government because we know a growing tourism sector means jobs for Queenslanders... More information...
Queensland opens the door to NRL Grand Finals 15 April 2016 | An NRL Grand Final would bring up to 40,000 interstate visitors and inject more than $30 million to our economy, Major Events Minister Kate Jones said today. More information...
Queensland tourism growth outpaces the nation 16 March 2016 | Queensland’s domestic tourism growth has exceeded the national average with 20 million Australians visiting the Sunshine State last year. More information...
Queensland cashes in on $5 billion tourism boom 02 March 2016 | International visitors spent almost $5 billion across Queensland in 2015 as tourism continues to boom, Premier Annastacia Palaszczuk said today. More information...
Kiwis headed to Queensland for the long New Zealand winter 23 February 2016 | More New Zealand travellers will head to Queensland this winter with the introduction of a new year-round Qantas service from Christchurch to Brisbane. More information...
TripAdvisor to help Queensland tourism win online 04 February 2016 | Queensland tourism operators can skill up on how to boost their image online through free workshops with TripAdvisor. More information...
Singapore Airlines boosts Brisbane service 13 January 2016 | New Singapore Airlines flights to Queensland will deliver a $46 million tourism boost to the state with the airline introducing three new flights each week to Brisbane from late May. More information...
Queensland scores NRL Premiership double-header for Suncorp Stadium 27 November 2015 | Minister for Tourism and Major Events Kate Jones today confirmed the feature double-header between Melbourne Storm and Premiers the North Queensland Cowboys and the Brisbane Broncos against the Manly Sea Eagles on... More information...
Investment guide to help grow Queensland tourism 05 November 2015 | Investors are encouraged to capitalise on Queensland’s booming tourism industry with the release of the state’s investment and development opportunities. More information...

comments powered by Disqus

All articles submitted by third parties or written by My Sunshine Coast come under our Disclaimer / Terms of Service