Tourism and Major Events Levy adding extra benefit to Coast economy

Published: Comments:
Community Money & Finance Political Sunshine Coast Council Tourism Tourist Activities


An independent review of the performance of the Tourism and Major Events Levy released today has shown a significant growth in its benefit to the Sunshine Coast economy.

According to the independent review, every dollar invested in marketing and major events on the Sunshine Coast in 2015-16 contributed to the delivery of an industry-wide return of $32.

That 32:1 return on investment was almost double the figure from 2013-14 (18:1).

For the 2015-16 financial year, Sunshine Coast Council invested $5.2 million from the levy in tourism and destination marketing and major events.

For the same period, the tourism sector on the Sunshine Coast delivered an estimated $1.673 billion in visitor expenditure, generated $946.9 million in direct output/sales and supported 5179 direct full-time jobs and almost 10,000 indirect jobs.

This is positive outcome for all industries as 79 cents from every dollar spent by visitors flows through to other sectors of the economy.

The ROI increase can be attributed to significant growth in visitor numbers in the Sunshine Coast local government area between 2014 and 2016.

Tourism, Sport and Major Events Portfolio Councillor Jason O’Pray said tourism was a key pillar of the Sunshine Coast economy and that the investment of the levy helped to drive, support and leverage tourism and event opportunities to the region.

“This independent report demonstrates that we’re getting more bang for our tourism buck,” Cr O’Pray said.

“Tourism and events are an integral part of our regional economy and play a leading role in achieving the vision for the Sunshine Coast to become Australia’s healthy, smart and creative region.

“The report shows the Tourism and Major Events Levy program continues to operate well, with the big improvement on the ROI helping to boost our economy and create jobs for locals.”

Visit Sunshine Coast CEO Simon Latchford said the Tourism and Major Events Levy recognised the importance of tourism to the Sunshine Coast community.

“Just as the Sunshine Coast has attracted record domestic and international visitor numbers, it is also pleasing to see the tourism levy record an increasing return on investment,” Mr Latchford said.

“From $15.50 in 2011-12 through to a $32 return during 2015-16 for every dollar spent is an extremely positive result.

“It also encouraging to note this independent report recommends increased investment in the area of tourism so the region can remain competitive in the areas of tourism marketing and events attraction.

“As the regional tourism organisation, we look forward to maximising the benefits of the tourism levy for the region’s businesses and residents.”

The independent review was undertaken by EarthCheck which sourced information from Tourism Research Australia, national Visitors Survey and International Visitor Survey reports, the industry standards for this type of statistical information.

EarthCheck also sourced data from Visit Sunshine Coast and Council’s Tourism and Major Events Unit.

Sunshine Coast Regional Council :
Locked Bag 72 Sunshine Coast Mail Centre Q 4560, Sunshine Coast Wide
07 5475 7272
1300 007 272
Sunshine Coast Regional Council
Showing 10+ recent articles for this business
Council storm clean-up progressing 15 December 2017 | The clean-up in Beerwah and Landsborough is well underway, with large amounts of storm debris and green waste now removed from the worst affected streets. More information...
Mapleton Men’s Shed transformed thanks to volunteers and council funding 15 December 2017 | After taking up residence in the old forestry station in June 2015, and thanks to thousands of hours of hard work by 70 members and a range of funding grants, the upgraded Mapleton Men's Shed is now officially... More information...
Get Out Get Active and drum your way to improved wellbeing 15 December 2017 | If you’ve ever wanted to try drumming or dancing, Sunshine Coast Council’s new Healthy Sunshine Coast Get Out Get Active African dance classes are for you. More information...
The hills are alive with the sound of...poetry 14 December 2017 | Pente Poets are celebrating the launch today (December 14) of their poetry trail throughout the Sunshine Coast Hinterland which provides a unique way to explore and visit the region. More information...
Council extends green waste clean-up 12 December 2017 | Sunshine Coast Council has extended its assistance to residents cleaning up after Saturday night’s storm. Residents can now dispose of storm damaged green waste at no charge at the Buderim Resource Recovery... More information...
Movies on the beach, NYE celebrations, markets and more at Mooloolaba these summer holidays 12 December 2017 | A beautiful sunset and the golden sand of Mooloolaba Beach is the perfect location for the free Cinema in the Sand movie series these summer holidays. More information...
Sunshine Coast bringing the future of transport to South East Queensland 13 December 2017 | Sunshine Coast will be the first council in South East Queensland to experience the future of transport as the EasyMile EZ10 electric, driverless shuttle arrives in Mooloolaba. More information...
Free storm damaged green waste disposal extended until 31 December 13 December 2017 | Free disposal of domestic storm damaged green waste will continue at both Buderim and Beerwah Resource Recovery Centres until Sunday 31 December. More information...
Hit the beach and feel the sand between your paws this summer 13 December 2017 | Summer is here, the weather is warming up and it’s a wonderful time of year to take your dog for a walk along the beach. More information...
Free green waste disposal to help storm clean-up for worst affected areas 11 December 2017 | Residents in storm affected areas of Landsborough and Beerwah will be able to dispose of green waste at no charge at the Beerwah Resource and Recovery Centre until Monday 18 December. More information...

comments powered by Disqus

All articles submitted by third parties or written by My Sunshine Coast come under our Disclaimer / Terms of Service