What Does Your Favourite Cheese Say About You?

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What does your favourite cheese say about you?

Everyday Cheddar, shaved Parmesan or the ultimate Brie? What’s your favourite cheese? The type of cheese you pick says a lot more about your personality than you could ever have imagined!

In the lead up to National Healthy Bones Week (August 4 – 10), Dairy Australia has commissioned research to discover what our cheese choices say about us. The new findings suggest the type of cheese Australians

choose to eat is not just about what is palatable to our individual tastebuds or the best calcium boost for our bones. Instead, the data indicates choosing a cheese variety may be strongly influenced by our individual personality traits.

Eighty per cent of people surveyed consume cheese at least twice a week and the study found an interesting correlation between their personalities and the type of cheese they consume. The analysis has created distinct profiles of Australian cheese lovers, enabling us to understand the psychology behind the cheese choices we make.

Below is a summary of the cheese personalities identified (see attached jpeg for a full analysis):

Cheddar eaters: Know what they want
Camembert / Brie eaters: Life and soul of the party
Edam / Swiss eaters: Shy and caring
Blue cheese eaters: Friendly and social but set in their ways
Parmesan eaters: Bubbly, outgoing and active
Mozzarella / bocconcini eaters: Disorganised but always stick to the rules
Feta eaters: Never on time
Cream cheese / ricotta / cottage cheese eaters: Reflective and thoughtful


“We know Aussies love their cheese, which is a good thing because it is nutrient-rich and can be consumed at any time of the day,” said Glenys Zucco, Dietitian at Dairy Australia.

“Cheese plays an important role in helping many people meet the Australian Dietary Guidelines, which recommend up to four serves of milk, yogurt, cheese and/or alternatives each day depending on age and gender.”

According to Ms Zucco, while it was unclear why certain groups of people choose one variety of cheese over another, personality appears to have a bearing.

“This fascinating new research emphasises the love affair Australians have with their cheese. It’s a passionate topic of debate and who would have thought that the type of cheese you eat could say so much about your personality?

“Cheese is one of the most versatile dairy foods around and is one of the biggest contributors of bone protecting calcium in our diets,” she said.

National Healthy Bones Week is a timely reminder of the key role calcium-rich foods play in the development and maintenance of healthy bones and the prevention of osteoporosis, with a special focus this year on the nutritional benefits of cheese.   

For more information on National Healthy Bones Week, visit www.healthybones.com.au or join the conversation at www.facebook.com/HealthyBones and www.twitter.com/HealthyBonesAU

New Research* Reveals Australia's Cheese Personality Profiles

CHEDDAR EATERS, Know what they want - The results indicate that Cheddar cheese is Australia’s cheese of choice – 31 per cent of respondents choose it as their favourite cheese type. More popular with females, Cheddar eaters know what they want, ignore the rules if it doesn’t suit them and are also less likely to maintain and focus on their personal finances.
 
PARMESAN EATERS, Bubbly, outgoing and active - Parmesan eaters are bubbly, outgoing and active while also being highly flexible and adaptive. Parmesan is more popular with younger age groups who don’t consider themselves as being straight down the line and are not focused on following the rules. 

CAMEMBERT / BRIE EATERS, Life and soul of the party - The second most popular cheese category, Camembert and Brie lovers are bubbly, outgoing and very social people who like to entertain or spend time with friends. They tend to abide by the rules and are very sensible when it comes to money and finances.
 
MOZZARELLA / BOCCONCINI EATERS, Disorganised but always stick to the rules - Slightly more popular with males, bocconcini and mozzarella munchers tend to be disorganised and lacking focus. When it comes to time management they are fairly relaxed but not when it comes to the rules – they tend to firmly stick to them. 

EDAM / SWISS EATERS
, Shy and caring - More popular with women, Edam and Swiss cheese fans are very considered in their emotions and tend to prefer less social activities such as playing computer games or reading books. They describe themselves as being very unlikely to break the rules and have highly structured and ordered lives.
 
FETA EATERS, Never on time - Feta loyalists tend to earn a higher income and be quite relaxed when it comes to time management. They also like to watch DVDs and movies in their spare time and are not really interested in the outdoors. Interestingly, the popularity of feta drops off pretty quickly when people hit 50. 
 
BLUE CHEESE EATERS, Friendly and social but set in their ways - Preferred by older people and in particular the over 60 age group, blue cheese lovers tend to be friendly and social but very set in their ways. Spare time is spent reading books but, surprisingly, they are very likely to break the rules. 

CREAM CHEESE / RICOTTA / COTTAGE CHEESE EATERS, Reflective and thoughtful - The least chosen cheese amongst consumers surveyed; cream cheese, ricotta and cottage cheese eaters describe themselves as being reflective and thoughtful and tend not to be interested in going out dancing or partying.

* Collected from a national survey of 504 people and conducted by Touchstone Research.
**Respondents included a cross section of genders, ages and nationalities consistent with the demographics of the Australian population

Kevin Daly
kevin@undertowmedia.com

 
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