2006 Tourism Summit: Noosa - Sunshine Coast

This is an archived copy of an event that has already passed. It is online for informational purposes only.
  • Date:
  • Location: Noosa Springs, Not Assigned 0000 Queensland

First regional tourism summit set to chart course for tourism over the next decade


The first annual regional Tourism Summit will be held in Noosa on Wednesday 22 November, featuring presentations from leading national, state and regional tourism organisations, marketing master classes and a panel discussion on what issues might be affecting the Sunshine Coast in 2015.


Tourism Noosa is hosting the Summit at Noosa Springs in partnership with Tourism Sunshine Coast, the University of the Sunshine, Maroochy Tourism and Caloundra Tourism. 


According to Phil Harman, Tourism Noosa CEO, the Summit is a fantastic opportunity to share insights and issues with business and tourism operators and is set to become an annual event.


"We have some great speakers from Tourism Australia, Tourism Queensland and Virgin Blue so the Summit is certainly a day that should not be missed by anyone with an interest in tourism on the Coast.


"The summit will also include a hypothetical which will be a light hearted way of looking at some of the big issues facing tourism on the Coast over the next decade", Mr Harman said.


John Fitzgerald, General Manager of Tourism Sunshine Coast, invites operators from across the Sunshine Coast to participate in the Summit.


"Tourism is a key industry on the Coast and we operate within a competitive marketplace.  One the one hand, Australians are travelling overseas in large numbers and on the other, fuel prices and interest rates are causing some people to put off or delay travel plans.


"This is a great opportunity for operators to come together with their regional counterparts to gain valuable insights", said Mr Fitzgerald. 


Dr David Foster, Head of Tourism, University of the Sunshine Coast, said the university was sponsoring the Summit as part of its strategy of engaging with industry across the region.


"The tourism industry is an important sector to the Sunshine Coast and it's imperative that the University plays an active role.  We also have up to 50 students graduate each year in the Bachelor of Business, Tourism", said Dr Foster.


The Summit will cover segments as follows

2006 Tourism Summit

Noosa - Sunshine Coast


Noosa Springs

8.40am to 5.15pm


Tickets: $50

To RSVP call 5430 5005 by 15 November


Industry Trends


With representatives from Tourism Australia, Tourism Queensland, Tourism Sunshine Coast, Economic and Market Development Advisors


Regional partner update

With Caloundra, Maroochy, Noosa, Cooloola Shires


Sunshine Coast Hypothetical - Sunshine Coast in 2015

Looking at issues including climate change, ageing visitors, growth in Chinese visitors, Avian Flu, online bookings, oil prices and natural disasters.


Tourism Master Classes


-          international trade marketing

-          sustainable management

-          online marketing

-          branding


Panel discussion on aviation

Panel from Tourism Queensland, Sunshine Coast Airport, Virgin Blue and Monash University.


Closing address

Community visionary, storyteller and consultant, Gilbert Rochecouste.




A tourism industry Christmas function will follow the Summit at 6.30pm.



Tuesday14 November 2006  Visionary sets sights on the Sunshine Coast


Gilbert Rochecouste, a visionary credited with repositioning some of Australia's most iconic tourist destinations will deliver the closing address at next week's 2006 Tourism Summit: Noosa - Sunshine Coast.


Rochecouste, founder of Village Well, is responsible for relaunching well-known discovery destinations such as Melbourne's Victoria Markets, Sydney's Kings Cross and Brisbane's Fortitude Valley.


His sights are now set on the Sunshine Coast, where an audience of tourism and business operators will hear his insights into attracting visitors to unique destinations.

During his address at the first regional Sunshine Coast Tourism Summit, Mr Rochecouste will focus on the importance of creating great stories and experiences to keep guests coming back.


"Creating the wow factor is vital to a great experience," Mr Rochecouste says.


"It doesn't need to be larger-than-life like the Big Banana. It can be about micro-experiences such as a great cup of coffee delivered with superior customer service, or amazing urban art.


"Beauty can be a powerful economic driver as well."

Key global and local trends will also be addressed and applied to the Sunshine Coast tourism market, such as the emergence of the new "cultural creative" demographic.

"This new breed of visitor is a professional, has high incomes and seeks authentic local experiences, such as staying loyal to the main village street."


Rochecouste will also share his 8-step roadmap to creating great communities and streets.


Mr Rochecouste emphasises that Sunshine Coast tourism operators need to think outside the box to create and sell their story.


"Continuous innovation and the creation of discovery points is needed to make our communities better, so people don't come back to see the same thing," he said.

The Tourism Summit is open to all Sunshine Coast businesses.

2006 Tourism Summit: Noosa - Sunshine Coast
Noosa Springs: 8.40am to 5.15pm
Tickets: $50
To RSVP call 5430 5005 by 15 November




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Noosa Springs, Not Assigned

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