Iron Man Series to hit Coolum Beach this weekend
In the 'Year of the Lifesaver', Coolum Beach will play proud host to the third and fourth rounds of the gruelling 2007 Kellogg's Nutri-Grain Iron Man Series, this weekend.
The event will see thousands of officials, competitors and spectators take to local beaches, restaurants and attractions generating a boost in revenue for tourism operators throughout the region.
Maroochy Council tourism spokesperson Councillor Tom Hulett said welcoming this high profile event to Maroochy would significantly boost tourism in the region.
"Events of this calibre have a tremendous knock-on effect on our local economy and employment figures," Councillor Hulett said.
The series will attract some of Australia's most competitive Iron men and women including Zane Holmes, Shannon Eckstein, Nathan Smith, Kristy Munroe, Hayley Bateup and Naomi Flood.
"The impressive line up is not all the event will bring to Maroochy, the series will attract more than 2,000 competitors and spectators to the region, resulting in a regional spend of approximately $50,000 which is just phenomenal."
The event will also provide Maroochy tourism and business representatives the chance to develop business relationships with officials and sponsors of the event to leverage Coolum Beach's profile as a premier 'Stadium Beach'.
The revamped $200,000 five-round series will be televised around Australia with the Coolum Beach rounds packaged in two one-hour pre-recorded sessions to be aired on February 24 and March 3 on the Nine Network.
The final at Coogee Beach will be televised live, with a further one-hour season wrap up, featuring postcards of the action at rounds three and four from Coolum Beach.
Division Five Councillor Bruce Dunne said hosting an event like this with such a high profile would not only put Maroochy on the map as a tourist destination thanks to national media coverage, but "it would also puts dollars into the pockets of local business which is why we continue to support these events."