Asia E-Commerce Export Workshop

Business Business & Economy Sunshine Coast Council

This is an archived copy of an event that has already passed. It is online for informational purposes only.
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  • Location: The Lakehouse Brightwater Hotel, Sunshine Coast Wide 0 Queensland

China's total online retail sales are expected to hit $1.3 trillion by 2019. To cope with this enormous growth, its e-commerce laws and regulations are evolving at a rapid pace. Now more than ever, Australian businesses need to have a detailed understanding of the Chinese regulatory environment.

This workshop is free to attend for businesses in the Sunshine Coast Council area.

Aimed at businesses who are selling or looking to sell products through China's e-commerce platforms the session provides an opportunity for detailed regulatory and market entry training and to learn from case studies of established exporters.

The session will cover the following topics:

Understanding the e-commerce landscape in China

  • Growth drivers and future trends in e-commerce in China
  • Different types of e-commerce models in China
  • New and evolving cross-border e-commerce regulations

Establishing your online presence

  • Main types of e-commerce marketplace models in China
  • Comparison of major e-commerce platforms in China
  • Costs associated with e-commerce platforms and channels

Digital marketing and online media

  • Localising your digital strategy for China
  • Customisation of product branding and packaging
  • Online advertising and promotions
  • Prominent social media platforms e.g. Webo, WeChat

Protecting your intellectual property

  • How to register your trademarks and patents
  • Ongoing IP and brand protection strategies

Asia E-Commerce Export Workshop
1:30pm - 4:00pm
Thursday 25 May 2017
The Lakehouse, Brightwater Hotel
Free

Sunshine Coast Regional Council :
Locked Bag 72 Sunshine Coast Mail Centre Q 4560, Sunshine Coast Wide
07 5475 7272
1300 007 272
Sunshine Coast Regional Council

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The Lakehouse Brightwater Hotel, Sunshine Coast Wide




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