Coast's salon owners discover if they're 'up with the play'
Beauty and hair salon owners spend most of their working day on their feet giving beauty treatments or hair cuts so it's hardly surprising that they may run the risk of not being 'up with the play' when it comes to using computers, the internet or general technologies.
Local beauty college the International College of Esthetics (formerly known as the Sunshine Coast Beauty Academy) however believes even the busiest and least 'techie' of salon owners must be willing to learn more about marketing strategies and technologies available to them to have a chance of remaining in business in the current economic climate.
To help them along, on Tuesday 10 March, the College will play host to local beauty and hair salon owners, salon staff and their in-house students who will enjoy a 2 hour presentation on technologies and online and offline marketing strategies available to them as salon owners.
"Let's face it. Beauty and hair treatments are a luxury item for most people and when the purse strings are tightened it can be one of the first things to go from the client's budget. That's why we've decided to bring in a marketing professional for a seminar on the latest and greatest in technologies and strategies available -- so local salons have a better chance of not only surviving, but thriving, even in a tough market," says Principal of the College Michelle Chudleigh.
At the event, salon owners will have the opportunity to network with industry colleagues, enjoy some wine and nibbles, have a chance to win spot prizes as well as listen to industry specific case studies.
"Some marketing strategies, particularly the newer ones to become available such as social media and online strategies may not seem relevant to salon owners but by showing them industry case studies we hope to be able to help make it all a little more applicable for them," says Chudleigh.
The International College of Esthetics has been in existence since 1993 and currently turns out around 30 internationally qualified beauty therapists into both the local and international work force every year, but like any profession, Chudleigh says it is ever important they look to continually develop themselves.
The beauty college's flagship educational offering is the internationally recognised CIDESCO level Diploma of Beauty Therapy year long course, however the College recently received it's accreditation to accept international students, and also has post graduate courses, Certificate III courses for high school students and short courses in topics such as Indian Head Massage, Reflexology, Waxing, Make Up and more on offer.
The industry specific beauty/hair salon marketing event will be held on Tuesday 10 March February at the International College of Esthetics, 110 Sugar Road, Maroochydore. Tickets are just $25 and can be purchased online at www.tice.com.au prior to the event.
The International College of Esthetics, Maroochydore
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