Women control or influence more than 80% of all consumer purchase decisions.
Whether that’s new homes (91%), holiday destinations (92%), or new cars (65%), female consumers are not a niche – they are the most powerful consumer group in existence.
Women factor in a broader, more complex and more specific set of criteria going into a purchase than a man generally does, as Amanda Stevens will tell you, on Friday May 4, in Caloundra, in a Sunshine Coast Council-supported event.
Chicago-based Ms Stevens is a global expert on marketing and selling to women and one of the most in-demand conference speakers in Australia and the USA.
She has been invited to speak at a Caloundra Chamber of Commerce business breakfast, at the Events Centre in Minchinton Street, in a not-to-be-missed presentation on marketing to women.
“Marketing and selling to women does not mean you aren’t marketing to men. It’s not an either-or proposition. Women expect more. They have different needs and longer lists,” Ms Stevens said.
In February 2011 she was appointed President and Executive Creative Director of the Marketing to Women division of the award-winning Chicago-based advertising agency HY Connect. She now divides her time between Australia and the United States.
Tickets for this event – the Better Business Breakfast – are expected to sell out quickly. RSVP online at www.caloundrachamber.com.au/businessbreakfast or call 5492 5977 for more information.
What: Better Business Breakfast
Where: Events Centre, Minchinton Street, Caloundra
When: Friday 4 May, 6.45am for a 7am start (until 8.45)
Cost: Chamber members $35; non-members $40; $350 for a table of 10
Events Centre, Caloundra
All Sunshine Coast events, gigs, functions etc... onsite are correct as per information provided at time of uploading, please always verify times or dates directly with the venues to avoid disappointment.
This property has been added to your save list now.
Don't have registration yet ? "Create Account"
If you have lost / forgotten your password click: "Lost Password"
NOTE: This login is to manage your real estate alerts/preferences and not to register your business details for the directory. To submit Sunshine Coast Business data please visit here.