Better businesses start with better services by michi tyson, agile attitude. Customers are the single most important asset your business can have - forget your brand your product or even your social media following.
Without customers, your business is just a hobby – and an expensive one at that! While psychologists, social scientists and now neurological scientists have known that experiences make us happier than possessions, the business world has yet to catch up with that mindset and still largely focuses on selling the “thing” rather than delivering on the experience.
In this workshop, I’ll introduce you to some of the science behind purchasing decisions and show you the importance of delivering a great customer experience, even before you deliver the actual service or product.
Through engaging discussion, real-world examples and hands-on exercises, we will explore the concept of customer experience in a business context and look at how you can proactively design and manage your customer’s experience from the outset. We will chat about the difference between processes and services and discover how your internal policies, procedures and practices contribute to (or detract from) positive customer experiences and sustainable growth.
Whether you’re selling gardening tools, financial planning software or online training, customer experience combines every experience your potential, existing and former customers have with you, your staff and your product, and is the single most important factor when it comes to future purchasing decisions.
So if you’re a one-(wo)man-band or a thriving local business boasting 100+ staff, designing the right customer experience for your ideal target market will help you stand out from the crowd, generate customer loyalty and a customer referral network a million free stubby-holders at Christmas can’t buy you!
Better businesses start with better services
9:30am - 11:30am
20 April 2017
Innovation Centre, Sippy Downs
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