Why is doing the right thing good for business? Managing business ethics gives your business a framework to create a positive public image, strong company culture, better business partnerships and attract new investment.
In this Boardroom Briefing, Professor Karen Woolley will share practical tools for business leaders and managers of SMEs to manage business ethics in the workplace.
Why attend? The importance of good business ethics to your business’ bottom line:
A marketplace advantage: customers want to do business with a company they can trust
Superior employee performance: good business policies and practices reinforce teamwork and increased productivity
Strong public image and reputation: responsible business conduct preserves a company’s reputation
Attract new investment: companies with strong reputations and ethical business behaviour are also companies that tend to attract more investment
Better Business Partnerships: how to attract the right partners and ensure your company has a strong tradition of ethical business behaviour.
Since 2000, Karen has been CEO of ProScribe Medical Communications with staff based in Noosa, Sydney, Melbourne, Brisbane, and Tokyo. ProScribe was the first Australian company recognised internationally as complying with Good Publication Practice. Karen leads a team of PhD Medical Writers who service leading academic, biotech and pharma clients. Karen has been awarded 2004/2005 Telstra Business Women of the Year Award (Queensland, Business Owner) and the 2003/2004 Sunshine Coast Business Woman of the Year (Business).
To view Professor Karen Woolley's full Linked In profile click here.
To enquire about limited complimentary places for University of the Sunshine Coast staff and students contact Marketing Coordinator Hayley Passmore on firstname.lastname@example.org.
Boardroom Briefing - October 2011
Do the right thing! Ethics as business guidance tools
Presented by: Professor Karen Woolley, CEO, ProScribe Medical Communications
Thursday 27 October 2011
12pm - 1.30pm
Innovation Centre Boardroom
Cost: $33 inc GST
Innovation Centre, Sippy Downs
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