Cover as much ground as possible with location marketing
The latest marketing trend is taking online traffic and turning it into physical traffic for retail stores, accommodation providers, restaurants, cafés and attractions, using location based marketing.
Sunshine Coast Destination Ltd (SCDL) members have the opportunity to get ready for a busy holiday season by learning how to take advantage of location based marketing, which is about targeting people who walk by, or search for a business in a particular suburb.
SCDL CEO Steve Cooper said one of the biggest benefits of SCDL membership was attending industry workshops.
“SCDL coordinates a free digital workshop series to help operators improve their online knowledge, skills and activity. A three hour workshop on local search marketing strategies will be held on 15 November at Twin Waters Golf Club,” said Mr Cooper.
The workshop will guide business owners through the process, where they will use their own smartphone to download apps to see what their customers see. Beginners and intermediate users are encouraged to attend.
The course will provide information on Google map listings, how to encourage online reviews, how to use TripAdvisor for maximum benefit, and much more.
Recent research from GetPrice has found that 47% of smartphone users are using mobiles to search for businesses located in a particular area, getting better results if they type in the name of the suburb.Smart businesses are starting to use a variety of apps and portals, many of which are free and easy to implement, to reach out to customers who are literally walking right past them.
What: Free Location Based Marketing Workshop
Where: Twin Waters Golf Club, 151 Ocean Drive, Twin Waters
When: Thursday 15 November
Time: 8.45am for a 9.00am start (approx. 3hours duration)
RSVP: Email name and contact details to: email@example.com by Tuesday 13 November
SCDL members have the opportunity to participate in marketing campaigns, industry networking events, subsidised activities, free workshops and can gain access to latest research reports. To learn more about membership contact SCDL via email: firstname.lastname@example.org or call (07) 5458 8800.
Twin Waters Golf Club, Twin Waters
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