Industry Debate: OTA Bookings v Direct Bookings

Business Business & Economy Money & Finance

NOTE: This is event has already happened. It is online for informational purposes only.
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  • Location: Maroochy Surf Club, Sunshine Coast Wide 0 Queensland

It's the age-old question... How do I make my business more profitable? Most accommodation providers believe the solution to this problem is to focus purely on driving direct bookings. Direct bookings mean you pay zero commission to 3rd party 'agents', so they are always going to generate the highest return on investment for your business...right? Hmm...maybe not.

There are more nuances to consider than just the level of commission you pay (or don't pay). Join us on the 8th of May, for an insightful industry debate that will challenge your assumptions about direct bookings and OTA bookings. Expert perspectives from Booking.com and HiCaliber will help you to establish the most profitable strategy for your business. Also hear from industry expert Sylvia Johnston about the hot topic of rate parity and its effect on the tourism industry.

All are welcome as this event will be valuable and insightful to everyone from property owners/managers to travelers/consumers. Don't miss out! Secure your tickets today! Attendees on the night will go into the draw to win a FREE website from HICALIBER (valued at $5000)! Other door prizes will also be up for grabs.

This is a non-profit event - ALL ticket proceeds will be donated to Orange Sky Laundry (scroll down for more info). You will hear from: Booking.com (in the OTA corner) Established in 1996, Booking.com has become a 'household name' and is one of the largest online travel agents in the world.

With over 1.5 million room nights being booked daily through the platform, it's a potential gold mine for accommodation operators to sell their inventory. But with over 28 million reported listings to compete with, how do you ensure your property is visible? Hear directly from the source, how to optimise your listing and stand-out amongst the competition. HICALIBER (in the direct bookings corner) This group of highly skilled developers have decades of industry experience between them and joined forces more recently to help accommodation businesses "turn prospects into profits".

They create holistic digital platforms that make lasting impressions on guests to keep them coming back for more. Managing Director, Darren Fryer, will reveal the secrets to capturing and retaining the attention of your guests online. HiRUM Software Solutions (to moderate the debate) Pricing parity is perhaps the most controversial topic within the accommodation industry.

OTA's have forever demanded pricing parity in their agreements and accommodation operators have despised them for it. But now that regulators are stepping in and OTA's are stepping down, what should you do? Industry expert, Sylvia Johnston, will bring a unique and thought-provoking perspective to this contentious topic and will empower you to make the smartest decision for your business. All in all, this will be an evening filled with highly valuable take-aways for you and your business.

Tickets are limited, so be sure to secure your spot early! 6:00pm - Light refreshments on arrival 6:30pm - Presentations begin 8:00pm - Q&A session 8:30pm - End Orange Sky Laundry is Australia's first mobile laundry and shower service dedicated to serving the 116,000 local Aussies who are currently experiencing homelessness. With 27 vehicles servicing 22 cities every week around the nation, the group has provided 96,481 loads of washing, 8,213 warm showers and most importantly 157,104 hours of genuine and non-judgemental conversation.

All organisers of this event are very proud to be supporting such a worthy cause and hope that this inspires our accommodation industry to help our less fortunate community members wherever possible. For tickets, visit the event page: http://bit.ly/2KTTnju Have questions or want more information? Please email marketing@hirum.com.au.


Industry Debate: OTA Bookings v Direct Bookings
6pm - 8:30pm
8 May 2019
Maroochy Surf Club
$25

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