SCENE Digital Sunshine Coast 3-part series Workshops

Business Business & Economy Community Sunshine Coast Council

This is an archived copy of an event that has already passed. It is online for informational purposes only.
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  • Location: Ramada/Surfair, Sunshine Coast Wide 0 Queensland

Visit Sunshine Coast and SCENE (Sunshine Coast Events Network) are working on another exciting project to support our members to be more competitive in the online space as we know our customers are increasingly using technology to search, book, review and recommend their travel choices.

  • 90% of people use the internet to search for their holiday inspiration and do their planning, but over 60% of them haven't yet committed to the destination so there is huge opportunity to share our Sunshine Coast story and influence their decisions
  • 65% of people will put an experience or destination on their bucket list based on the recommendations of their friends and family and 92% of people trust peer reviews over advertising
  • mobile and social are huge drivers of change in the way people are making their holiday choices and how they're booking their holidays, but unfortunately a lot of tourism businesses are challenged to adapt their marketing practices to keep up with how customers are using technology

As part of this year's digital capability building we are offering a series of training workshopsn for the Sunshine Coast region. We are working with digital strategy and training specialists, Tourism Tribe.  Tourism Tribe was founded by Liz Ward (digital strategist and ex ATDW CEO) and Fabienne Wintle (Australia’s top digital coach), so they’re on top of their game.

Participating in this training will help you get on top of your game as well!

Following are details about the workshops.  

Sunshine Coast digital marketing excellence workshops

How this training program will help your business

You’ll be punching the air after these workshops because you will be empowered with new knowledge and focus to take your online distribution and digital marketing to a new level of success and to make digital work more efficiently in your business.  You’ll walk away with the beginnings of your digital marketing strategy and an online digital action plan that your team can collaborate on ensuring that your knowledge and enthusiasm can be easily translated into action when you return to your business.

Digital Marketing Excellence Workshops

Workshop 1: Distribution Strategies to Grow Profit - DELIVERED

Wednesday 24th May 9am – 4pm

Gain a renewed understanding of how to grow your business by selecting and optimising the best channels that your most profitable customers favour.  This includes tips on how to work with the distribution system and how to improve your own website to be a high performing direct channel.

Topics:

  • Working with partners – the benefits and costs
  • Introduction to the distribution system
  • Developing a distribution strategy
  • Pricing and yield for profitability
  • Contracting know-how
  • Developing strong commercial partnerships
  • How to select the best booking technology for your business
  • Your website as a channel and strategies to drive direct business

Workshop 2: Content Marketing to Attract and Convert More Customers

Wednesday 7th June 9:00am – 12:30pm

Develop a clear definition of your target customer and brainstorm the types of content and channels that are going to get you the most cut-through with your target market.  You’ll learn the value of blogging and how to use different forms of content to tell your story about the unique experiences and excellent service you can offer travellers to the Sunshine Coast region.

Topics:

  • What is content marketing, what’s trending and how to make it work for your business
  • Search engine optimisation explained
  • Creating content to drive search results for your business
  • Linking your digital marketing activities to your business goals
  • Identifying your target markets and their needs
  • Getting organised with content

Workshop 3: Social Media for Better Business

Wednesday 21st June 9:00am – 12:30pm

Gain an understanding of the role and importance of social media for your business and learn how to set up and manage relevant social media platforms, optimise your efforts and how to measure your success.

Topics:

  • How to get benefit from social media for your business
  • Content marketing – the key to social media success
  • Online reputation – what your customers are saying about you and how to turn that into a positive for your business
  • Facebook for Business - essential knowledge to use the world’s biggest social media platform effectively
  • How businesses are using Instagram and Snapchat

What do you pay and what’s included

What do you pay?  As a Visit Sunshine Coast member these workshops form part of your benefts and there is no cost to you.

Non members are more than welcome to attend however there is a fee as follows.

Full day workshop - $40.00 per person
Each half day workshop - $25.00 per person
If you attend all three workshops - $70.00 per person

A valuable inclusion for all attendees in a complimentary 12-month subscription to the innovative online learning website, www.TourismTribe.com.  This is valued at $119.

 Tourism Tribe is an online learning and support community that Digital Coaching International has established to help tourism operators get on top of all the opportunities that digital presents.

What to bring

Bring a laptop or tablet that connects to the internet so you can fully participate in the workshops and maximise the benefits to your business.  Don’t forget your power cord.

About your facilitator - Liz Ward

Liz is a committed advocate for innovation and technology and how they can sustain and grow businesses and over her successful career has played a pivotal role in establishing travel destinations in the online market place.

Liz has over 20 years experience specialising in IT for travel and tourism, industries that she loves. Liz has pioneered many first-time strategic initiatives that have had lasting impacts including starting up the Australian Tourism Data Warehouse (ATDW) and being its CEO for over ten years. Liz is a recognised expert in digital strategy for travel and tourism.

Today, Liz is Managing Director of Digital Coaching International – a network of experts who assist businesses through the process of digitising their marketing and operational processes.

Liz and her two business partners are also responsible for the set up of an innovative online learning community, Tourism Tribe, which launched in July 2015 and is already providing online coaching and support to seven hundred small business operators around Australia and the world to make digital work for them.

Liz is an experienced facilitator and trainer and leads her sessions with a philosophy of collaborative learning. Liz is a Fellow of both the Australian Institute of Company Directors and Australian Institute of Management and holds an Advanced Diploma in Business from University of Southern Queensland.

Liz has been a director on several boards, including Tourism and Events Queensland and presently, Queenslanders Credit Union.


SCENE Digital Sunshine Coast 3-part series Workshops
9:00am - 12:30pm
7 June and 21 June 2017
Ramada/Surfair Marcoola Beach
$25

Book Now

Sunshine Coast Regional Council :
Locked Bag 72 Sunshine Coast Mail Centre Q 4560, Sunshine Coast Wide
07 5475 7272
1300 007 272
Sunshine Coast Regional Council

Map Location ( get directions )

Ramada/Surfair, Sunshine Coast Wide




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