STOP Mumpreneur Madness!

This is an archived copy of an event that has already passed. It is online for informational purposes only.
  • Date:
  • Location: Citi Bar, Alexandra Headland, Not Assigned 0000 Queensland
Local Mum shows others how to avoid 'Mumpreneur Madness'  28 August 2006
Rochelle Dent who is an international Mumpreneur business coach would like to treat you to an informal, entertaining and leisurely Friday lunch on Friday 15 September 2006. That's right the event is FREE and a light finger food lunch is on her.
Come along to the idyllic setting of the Citi Bar, Corner Pacific Terrace and Alexandra Parade, Alexandra Headland overlooking the pool of the Alex Beach Resort where local radio personality Caroline Hutchinson of Mix FM (and working Mum) will host a panel of incredibly entrepreneurial, successful local mothers who will share their insights into how they find the time for everything while still keeping their sanity. 
Further details of the event are below:
The event runs from 12pm - 2pm and includes a finger food lunch (remember - it's free), a cash bar and what will no doubt be lots of laughs.
According to a recent report in the UK by major bank Barclays, new mums and housewives are the driving force of the new entrepreneurial economy as mums are both forced and choose to return to their careers after having children.
To assist existing and aspiring Mumpreneurs (mothers who are also entrepreneurs), Sunshine Coast mother of two Rochelle Dent, will shortly launch STOP Mumpreneur Madness! FiveSteps to finding the time for everything… while keeping your sanity a 190 page time management system. The new product will be launched at an entertaining and informal luncheon/panel discussion for entrepreneurial women (and anyone else interested in attending) to be held at Citi Bar in Alexandra Headland from 12pm to 2pm on Friday 15 September.
Mrs Dent, a Pacific Paradise resident, came up with the idea for the book after working with Mumpreneurs™, as a business coach for a number of years. On a quest to find out how her and her clients could successfully balance work and family life, Dent began to interview exceptional Mumpreneurs™ to find out what the secret to their success was.
"It became very obvious early on that the single biggest challenges for both my clients and even the seemingly successful Mumpreneurs I interviewed is finding enough time," says Rochelle. "So a big part of the book is offering practical solutions to mothers who are struggling and want to reclaim control, or even those who just want to pick up a few new tricks and make some positive changes in their life."
One of the Mumpreneurs who has benefited already from the publication is local business woman Sheree Russell, owner of Mitadeze Quick Clean.  Sheree, a mother of two young children, has been in business for over three years selling micro-fibre cleaning products and also works part time as a nurse. 
"I had got to the stage where I was burnt out and ready to give up," says Sheree. "But when I did the exercises and applied the tools and techniques described in the book, I found ways to cut my work time down by 90% and at the same time my profit steadily increased. I was thrilled!"
Dent is already receiving many international inquiries and sales from curious Mumpreneurs in states throughout Australia as well as further afield such as the United States and the United Kingdom.
"Mumpreneur Madness is not a problem which is symptomatic of Australian society.  The shift for mums to return into the work force or be entrepreneurial is happening the world over and the principles shared in the book will benefit mothers where ever they are located," says Dent.
STOP Mumpreneur Madness! Will be launched on the Sunshine Coast with a luncheon and an informal panel discussion with a panel of incredibly entrepreneurial, successful local mothers who will share their insights into how they find the time for everything while still keeping their sanity.
Date: Friday 15 September 2006
Time: 12pm - 2pm
Location: Citi Bar, Corner Pacific Terrace and Alexandra Parade, Alexandra Headland.
Cost: Free! includes a light finger food lunch. (cash bar also available.)
Members of the public are welcome to attend. RSVPs are essential. Email Wendy Whelan on by no later than 4pm, Tue 12 Sept 2006.
Rochelle Dent was born and raised in Once Were Warriors territory, also known as South Auckland, New Zealand.
With her natural leadership and business qualities, at the tender age of 22, she became the youngest supervisor in a call centre at the bank she worked at, and from there quickly rose up the ranks to become a project manager.
At age 27 she left her homeland with her husband Rickie and 10-month-old girl in pursuit of a new life in Australia.
As a new mother and later, pregnant again, for the next three years she lived life at 'warp speed' - always late to wherever she was going, working part time in the evening and running a party plan business during the day and weekends and generally running from one task to the next without ever feeling like things were getting finished.  In a quest to make more money, she transisted into the multi-level marketing world but quickly decided that this wasn't for her either.
With two kids biting at her ankles, she decided that she desperately needed a career change and more 'me' time and trained to become a business coach.
As she started to work with her clients she discovered that her experiences as a multi-tasking mum were not isolated - there were a lot of stressed out Mumpreneurs™ around; all trying to build a future for their family without losing the family in the process.
To find a solution for her clients and herself, Dent began some major research in a whole lot of areas so she could find out how Mums could run a successful business without becoming a stranger to their families and whilst still maintaining valuable 'me' time. 
Since coming up with some successful strategies, for the past two years she has been living her life in balance. She spends more time with her children than she ever remembers doing in the past, goes to the gym, has coffee with friends, goes on dates with her husband and has girl's weekends away.
She continues to write and consult as a business coach to various entrepreneurs and businesses and is actively involved in the Sunshine Coast Business Women's Network, her local ToastMasters Group and is on her local kindy committee.
In-line with her teachings, she also runs her global business all from the comfort of her own home.

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Citi Bar, Alexandra Headland, Not Assigned

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