Advertising guru helps increase response in tough market
Current market conditions are forcing many local businesses to reassess their marketing activities and advertising guru, Diana Stowers will be encouraging coast business women to consider the importance of effective advertising campaigns during tough times at an interactive breakfast seminar on Tuesday, July 14.
The aim of this seminar is to help advertisers increase response to their ads, by learning how to make their ads work harder and cut through the clutter with better illustrations, attention grabbing headlines and compelling copy.
Having spent many years working with APN News and Media Group in both New Zealand and Australia as well as the Independent Publishing Group in Ireland and the United Kingdom, Diana has proven to be an expert in her field.
As global financial turmoil continues to effect consumer confidence, Sunshine Coast Business Women's Network President, Sue Willis says that developing strategic adverting campaigns are vital for any business in today's challenging market.
"We are extremely excited to welcome Diana as our guest speaker and I am confident that those attending the breakfast will benefit from her in-depth knowledge, experience and expertise in the industry," said Sue.
A not to be missed event, the seminar will provide business women with the tools to design and execute highly effective advertising campaigns.
In 2006, Diana set up her own international Brisbane-based consultancy Tailored Training which provides coaching, mentoring and training solutions for businesses across various sectors and industries.
Sponsored by the Radiant Beauty Lounge, the breakfast to be held at the Maroochydore Surf Club will kick off at 6:30am for 7am start. Tickets are $35 for members and $52.50 for non-members.
For bookings or further information please visit contact Chelsea Hunter on 0412 525 854.
Graphic to the right: Diana Stowers talks about the benefits of advertising during tough economic times.
Maroochydore Surf Club, Maroochydore
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