Sunshine Coast Council branding focus groups

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  • Date:
  • Location: , Mooloolaba 4557 Queensland

Time is running out to be part of branding focus groups

Do you think you know the Sunshine Coast Council's strengths, what makes it unique and its future goals? If you do then council wants to hear from you.

Community Engagement and Governance Portfolio holder, Cr Christian Dickson, said that council is now asking residents, businesses and community groups for their thoughts and ideas as it moves towards developing a single, unified brand for the organisation in the wake of amalgamation.

"A great way to became involved is to join one of the four community focus groups being held across the Sunshine Coast throughout March," Cr Dickson said.

"But to be a part of this great opportunity to have your say, we need to hear from you.

"Council is calling for Expressions of Interest from people wanting to take part in one of the four focus groups to be held from 5.30pm to 7pm at Caloundra on 4 March, Maleny on 10 March, Mooloolaba on 12 March and Noosa on 18 March.

"The groups will be small to makes sure everyone involved has a good opportunity to speak and to be heard. They will also be a lot of fun -- they will really make you think about what you want your council to stand for and how that maybe represented visually."

To express your interest in joining a focus group, either contact your local council office or visit


Once the community engagement program closes on 20 March, council will call for expressions of interest from graphic designers to design a concept brand based on the community feedback.

Council will select one of the concepts and the second stage of this project will see the final graphic design undertaken, the production of a style guide to ensure consistency of use and the purchase of copyright.

The third stage will be the implementation of the new council brand. This includes the undertaking of a region-wide stocktake of every item on which the interim brand, and the former council brands, appear and a cost to replace.

The extent and timing of the roll-out will be dependent on budgetary constraints and priorities.

Sunshine Coast Regional Council :
Locked Bag 72 Sunshine Coast Mail Centre Q 4560, Sunshine Coast Wide
07 5475 7272
1300 007 272
Sunshine Coast Regional Council

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, Mooloolaba

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