How to make the world's largest search engine work for you
With more than 67 per cent global market share, Google is the world's most popular search engine – and also one of its most powerful companies. A high Google ranking is crucial for your startup or small business. But how do you achieve this with limited time and resources?
In this Boardroom Briefing, Google Guru Monte Huebsch will share best-practice tips and advice gleaned from almost 20 years as a search and online marketing professional. Learn how to best combine Google Analytics, AdSense and AdWords to develop an online marketing strategy that delivers high rankings – and yields profitable results – for small to medium business.
You'll also hear from Emma Monro, CEO of Your Online Sales Manager, a web-based sales and training platform designed to help business owners and franchisors motivate and inspire their staff. We'll finish with a Q&A with Monte, Emma, IC CEO Mark Paddenburg and IC member Kath Massey on how to best position your startup or business in the online environment.
The Power of Google for Startups & Small Business
Boardroom, Innovation Centre, 90 Sippy Downs Drive, Sippy Downs
Tuesday 23rd of September 2014
2.30 - 4pm
Cost: Free for members, USC Staff and Students, $20 (ex GST) for guests
Register via our website
Monte Huebsch is the CEO of AussieWeb Local Search and AussieWeb Conversion, the first Queensland-based business invited by Google to become a Google Authorised Reseller. Monte and his team and company are AdWords Qualified and AussieWeb Local Search is a Google AdSense Partner.
Emma Monro is the owner and CEO of Your Online Sales Manager, a web-based platform dedicated to providing best-practice training and support for franchisors and their staff via livestreamed company-wide sales meetings designed to inspire thought leadership and ongoing learning.
Kath Massey grew up with tourism in her blood in Merimbula, on the NSW South Coast. After working as a holiday park manager for more than four years Kath saw a need for a specialised online support service for holiday and caravan parks utilising online marketing, reservation systems and social media tools, and in 2012 she won the Innovation Centre Sunshine Coast Business Pitch Competition with the concept for her now-flourishing business. Kath is also a member of the Sunshine Coast Destination Limited tourist advisory panel.
Innovation Centre, Sippy Downs
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