How does having a sales force throughout Australia promoting your product, service or company when you are only paying for results sound to you? Good, but too good to be true? Well it's true!
Welcome to the world of affiliate marketing! Affiliate marketing incentivises other websites, companies or individuals to become advocates for your services, increasing your online exposure and improving the efficiency of your advertising spend. Affiliate marketing is based purely on results, so it doesn't have to come out of your marketing budget. Why? Because you only pay if you get results. You pay on a per sale / per lead basis - no acquisition = no cost!
Affiliate marketing has taken America and Europe by storm but in Australia it is still a relatively little known marketing strategy.
However it is growing fast and you need to find out what it is and get cracking with it asap. Already some of the major brands such as Rebel Sport, Flight Centre and ANZ are in there having a go and now it's your turn.
At our next Web Wednesday hear from Leah Squire, founder and director of ByoKids a website and business she has built entirely on affiliate marketing!
Leah is a Sunshine Coast local and highly successful business woman having won a stack of business awards including best "new business" in 2007 in the Small business Champions Awards Australia and the Cool Company "Micro Business" Award in 2008.
She's also a busy mother of two boys and has found affiliate marketing and an online business that offers her the ultimate lifestyle which in her case involves plenty of travel - how good is that?!
At our next Web Wednesday she will share in a 20 minute powerful 'download' presentation (that seems to be the most preferred format having analysed feedback from the first event) how to set up as a merchant i.e. someone who promotes your product, service or company via an affiliate network where literally thousands of professional affiliate marketers can see your ads and choose to place them on their high traffic sites with no money exchanged unless they get results for you!
You'll also find out how to become an affiliate marketer, placing affiliate media onto websites you may have and/or in email blast outs, potentially netting you extra income!
Our first event was very popular with over 40 attendees. Don't delay registering - we expect it to be even bigger, especially with a hot topic like this!
Wednesday 19 November
5:30pm for a 6pm start
Mooloolaba Surf Club, Mooloolaba Esplanade
Mooloolaba Surf Club, Mooloolaba
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