A two hour introduction to websites for savvy business owners wanting to know more about the internet and how to join the 'webolution'.
If the answer is no to either of these questions, then you need to come along to the first in a series of workshops for business owners who want to learn more about the power of the internet and what is involved in getting your business 'online'.
1. Why you should have a website
2. How you can get one up and running and at what cost
3. What you need to consider when thinking about getting a new website
4. How to select a company / individual to put your website together
5. What features / functionality might suit your business
6. What else you can do to get established on the Net quickly.
Coast businesses urged to join the 'webolution'
The Coast's newest and most innovative creative agency, The Creative Collective (wwww.thecreativecollective.com.au) is teaming up with highly successful online business directory mysunshinecoast.com.au and local electronics store Leading Edge Electronics to bring Sunshine Coast businesses a series of workshops on websites and internet marketing, the first of which will be held on 21 March, 2007 at The Sands Tavern Maroochydore.
With 14,729,209 internet users in Australia as of Nov/06 representing 70.2% market penetration (as per Nielsen//NR), Yvette Adams of the Creative Collective says Sunshine Coast business owners simply have to acknowledge the 'webolution' that continues to gain pace, and take every step to ensure their business not only has an online presence but that they are staying ahead of the fast moving internet game.
"Unfortunately too often we see businesses paying exuberant amounts for websites that whilst may look pretty, don't always perform and somewhere along the line they'll come to us trying to work out how they rectify the problem. We want to educate local business people on the possible pitfalls, in the hope that they can make educated and informed decisions that will see their businesses succeed both online and offline from the outset and into the future," says Adams.
Although the event is primarily aimed at entrepreneurs and owners of innovative business or product ideas and services who are not yet established on-line, Adams says those who do already have a website will still gain benefit from attending.
"People with websites may like to come along for the networking aspect or to gain peace of mind that what they have in place is performing and meeting their business needs now and into the future. "
A fun team of creative experts will be on-hand at the event to answer questions and several door prizes collectively worth hundreds of dollars will be given away on the night.
Website & internet stats
• Australia is among the world leaders in Internet access - only Sweden , Canada and the United States have greater access
• Worldwide it has only taken four years for the Internet to reach 50 million users. This compares to 36 years for radio, 13 years for TV and 16 years for personal computers
• Google now has over 8 billion websites indexed and results indicate that over 67% of searches are from people looking for products and services.
• There are an amazing 260 million searches per day on the world's biggest search engine, Google.
• While the proportion of businesses reporting receipt of orders via the Internet or web has only increased slightly over the last few years, the income received from these orders has increased significantly over this time. Internet income grew by 19% from $33.3 billion in 2003-04 to $39.6 billion in 2004-05.
• The proportion of businesses which reported placing orders via the Internet or web during 2004-05 was 33%, an increase of 2 percentage points from the previous year. This is a continuation of the growth observed over recent years for this business practice.
FOR MORE INCREDIBLE WEB STATS OR COMMENT, COME ALONG TO THE EVENT OR CONTACT THE CREATIVE COLLECTIVE AT ANY TIME.
Biographies of Keynote Speakers
Yvette Adams, Director of The Creative Collective - Yvette was born on the fortunate cusp of Generation X & Y into a techie family which at any one time had several computers littered about the house. She created her first e-commerce site - an online tee-shirt business - in 2002. Within one month of launching she received a Government Grant and won a website award. In 2006 she sold the global business and concentrated on launching The Creative Collective - a creative services agency offering PR, marketing, website design, development and optimization, internet marketing, graphic design, photography and more.
An international freelance writer of many years and an author, she has been the online content editor of a massive player in the UK magazine market (www.tntmagazine.com
), and has consulted numerous businesses in New Zealand, the UK and Australia on their online strategies and built many websites.
, founder of highly successful local online business directory MySunshineCoast.com.au which has traffic stats of 70,000 visitors (50,000 unique), 1million page views, 3.3million hits and over 1.5million business records viewed EVERY month. As Subtle Difference Web Development (www.subtledifference.com.au
) Stephen has created the revolutionary content management software behind dozens of local websites and brings his sound understanding of software and website design and development to the Collective.