White Ribbon Day

This is an archived copy of an event that has already passed. It is online for informational purposes only.
  • Date:
  • Location: , Australia Wide 4000 Queensland


This year, White Ribbon is encouraging men to stand up to violence against women with the knowledge that thousands of good men have got their back. White Ribbon’s new campaign concept for 2012 is being launched this week with a TV commercial featuring NRL legend, Nathan Hindmarsh, Middleweight World Boxing Champion, Daniel Geale, and Underbelly Badness stars, Matt Nable and Jason Montgomery.

The new concept will be the platform for this year’s White Ribbon Day on Sunday November 25. White Ribbon wants men to feel reassured that they can make a difference when it comes to stopping violence against women.

  •  Currently in Australia, one woman is killed every week by a current or former partner.i
  •  One in three women over the age of 15 report physical or sexual violence at some time in their lives. ii
  •  And domestic and family violence is the major cause of homelessness for women and their children.iii

“White Ribbon’s new TV commercial captures a distressing scenario that I have personally witnessed,” says Andrew O’Keefe, Chair of White Ribbon. “I'm sure we've all been a party to a similar situation and felt so awkward or embarrassed that we didn't know what to do. But it's important to challenge those attitudes because the way we think and talk about people defines the way we treat them.”

“The ad shows that there is something positive we can do to show our mates and those around us that we don't tolerate men’s violence against women. The change starts with good men standing up and letting the perpetrators know that violent attitudes and behaviour towards women are never acceptable in any circumstance."

White Ribbon’s new campaign highlights that many men abhor violence against women, but are unsure what they can do to stop it. The campaign suggests how men can challenge their mates, and others, in a way that does not endanger their own safety, knowing there are many good men who will support their actions.

“As a father and a husband, it’s an honour to be part of the White Ribbon Campaign; to be a role model for my sons and to stand with other men in stopping violence against women,” says Nathan Hindmarsh. “Men can do something to stop this violence. We know it is the right thing to do and that when we safely challenge violence, thousands of other men have got our back.”

Men are encouraged to visit www.whiteribbon.org.au/heymate for practical and safe ways to stand up against violence. As a symbol of their commitment to actively challenge violence, White Ribbon invites men to sign the White Ribbon Oath never to commit, excuse or remain silent about violence against women.

White Ribbon also invites people to show their support for the campaign by hosting or attending one of the many White Ribbon events that take place across Australia (http://www.whiteribbon.org.au/events), including the Annual Gala Night (Friday, November 16) or purchasing White Ribbon merchandise (http://www.whiteribbon.org.au/shop).

White Ribbon Day
25 November 2012
Australia's campaign to stop violence against women

About White Ribbon:
The White Ribbon Campaign is the largest global male-led movement to stop violence against women. It engages and enables men and boys to lead this social change. In Australia, White Ribbon is an organisation that works to prevent violence by changing attitudes and behaviours. The prevention work is driven through social marketing, the Ambassador Program and initiatives with communities, schools, universities, sporting codes and workplaces.
i Virueda, M. & Payne, J. (2010) Homicide in Australia: 2007 – 08 National Homicide Monitoring Program annual report. Monitoring Report No. 13, Canberra: AIC.
ii Australian Bureau of Statistics (ABS) (2006), Personal Safety Survey Australia, cat. 4906.0, Australian Bureau of Statistics, Canberra.
iii Australian Institute of Health and Welfare (AIHW) Homeless people in SAAP: SAAP National Data Collection annual report, SAAP NDCA report series 12, cat. no. HOU 185, Canberra, 2008, table 5.5, p. 37.

White Ribbon :
PO Box 840 Broadway NSW 2007, Australia Wide
02 9045 8444
White Ribbon

Map Location ( get directions )

, Australia Wide

All Sunshine Coast events, gigs, functions etc... onsite are correct as per information provided at time of uploading, please always verify times or dates directly with the venues to avoid disappointment.