STAND UP TO VIOLENCE, WHITE RIBBON’S GOT YOUR BACK
This year, White Ribbon is encouraging men to stand up to violence against women with the knowledge that thousands of good men have got their back. White Ribbon’s new campaign concept for 2012 is being launched this week with a TV commercial featuring NRL legend, Nathan Hindmarsh, Middleweight World Boxing Champion, Daniel Geale, and Underbelly Badness stars, Matt Nable and Jason Montgomery.
The new concept will be the platform for this year’s White Ribbon Day on Sunday November 25. White Ribbon wants men to feel reassured that they can make a difference when it comes to stopping violence against women.
“White Ribbon’s new TV commercial captures a distressing scenario that I have personally witnessed,” says Andrew O’Keefe, Chair of White Ribbon. “I'm sure we've all been a party to a similar situation and felt so awkward or embarrassed that we didn't know what to do. But it's important to challenge those attitudes because the way we think and talk about people defines the way we treat them.”
“The ad shows that there is something positive we can do to show our mates and those around us that we don't tolerate men’s violence against women. The change starts with good men standing up and letting the perpetrators know that violent attitudes and behaviour towards women are never acceptable in any circumstance."
White Ribbon’s new campaign highlights that many men abhor violence against women, but are unsure what they can do to stop it. The campaign suggests how men can challenge their mates, and others, in a way that does not endanger their own safety, knowing there are many good men who will support their actions.
“As a father and a husband, it’s an honour to be part of the White Ribbon Campaign; to be a role model for my sons and to stand with other men in stopping violence against women,” says Nathan Hindmarsh. “Men can do something to stop this violence. We know it is the right thing to do and that when we safely challenge violence, thousands of other men have got our back.”
Men are encouraged to visit www.whiteribbon.org.au/heymate for practical and safe ways to stand up against violence. As a symbol of their commitment to actively challenge violence, White Ribbon invites men to sign the White Ribbon Oath never to commit, excuse or remain silent about violence against women.
White Ribbon also invites people to show their support for the campaign by hosting or attending one of the many White Ribbon events that take place across Australia (http://www.whiteribbon.org.au/events), including the Annual Gala Night (Friday, November 16) or purchasing White Ribbon merchandise (http://www.whiteribbon.org.au/shop).
White Ribbon Day
25 November 2012
Australia's campaign to stop violence against women
About White Ribbon:
The White Ribbon Campaign is the largest global male-led movement to stop violence against women. It engages and enables men and boys to lead this social change. In Australia, White Ribbon is an organisation that works to prevent violence by changing attitudes and behaviours. The prevention work is driven through social marketing, the Ambassador Program and initiatives with communities, schools, universities, sporting codes and workplaces.
i Virueda, M. & Payne, J. (2010) Homicide in Australia: 2007 – 08 National Homicide Monitoring Program annual report. Monitoring Report No. 13, Canberra: AIC.
ii Australian Bureau of Statistics (ABS) (2006), Personal Safety Survey Australia, cat. 4906.0, Australian Bureau of Statistics, Canberra.
iii Australian Institute of Health and Welfare (AIHW) Homeless people in SAAP: SAAP National Data Collection annual report, SAAP NDCA report series 12, cat. no. HOU 185, Canberra, 2008, table 5.5, p. 37.
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