All they want for Christmas is you – buckle up to arrive safely

Published: Comments:
Automotive and Aerospace Community Law & Safety Lifestyle Queensland Government

Social:   

Queenslanders can give the best possible gift this Christmas to their friends and loved ones – themselves, with the message to buckle up and drive safely.

Transport and Main Roads Minister Mark Bailey said a recent increase in crashes involving people not wearing seatbelts prompted the renewed call to action on seatbelts.

“Shockingly, on average, about one in four people killed in vehicles on Queensland roads aren’t wearing seatbelts,” Mr Bailey said.

“This trend increased for the first six months of this year to about 30 per cent.

“It's concenring that, decades after laws changed to make seatbelts mandatory, that people need reminding about the importance of wearing a seatbelt.

"The campaign, All They Want For Christmas Is You, will directly target those people.

“If you crash without a seatbelt, you’ll be far more likely to be killed than injured. Seatbelts improve the chances of surviving a crash by 200 per cent.

“That chance you take will definitely affect other people – people you love and want to be there for, especially at Christmas."

The seatbelt safety campaign will run statewide on radio, billboards and social media until late December.

It is the first outcome from the Seatbelts: Let’s make it Click forum, held in Townsville in August as part of Queensland Road Safety Week.

Mr Bailey said a second phase of the seatbelts campaign would launch in February 2019 with a different key message.

“This campaign will be the first under the new 'StreetSmarts QLD' road safety banner, encouraging Queenslanders to use their Street Smarts to be a better road user when on or around the road,” he said.

“The Queensland Government's former road safety branding Join the Drive delivered a number of successful campaigns since launching in 2013 and grew a strong and active social media community around road safety issues in Queensland.

“Street Smarts will build on Join the Drive’s success with a real-time education program to help everyone including drivers, bike riders and pedestrians become better informed about using our roads safely.”

Minister for Transport and Main Roads
The Honourable Mark Bailey

 
Mark Bailey MP, Queensland Minister for Transport and Main Roads :
GPO Box 1412, Brisbane Queensland 4001, Queensland Wide
07 3834 2011
Mark Bailey MP, Queensland Minister for Transport and Main Roads
Showing 10+ recent articles for this business
Driver Revivers give of the gift of safety this Christmas 07 December 2018 | Volunteers will continue to provide road safety messages and Christmas cheer across Driver Reviver sites this festive season. More information...
All they want for Christmas is you – buckle up to arrive safely 04 December 2018 | Queenslanders can give the best possible gift this Christmas to their friends and loved ones – themselves, with the message to buckle up and drive safely. More information...
First section of widened Gateway Motorway opens to traffic 03 December 2018 | Three new lanes on the newly widened Gateway Motorway between Nudgee and Deagon are now open to traffic. More information...
Hold the Red to save lives 30 November 2018 | Potentially life-saving technology that can reduce the risk of crashes caused by drivers running red lights is being trailed at a number of locations in Queensland. More information...
Queensland's electric vehicle revolution charging ahead 27 November 2018 | The fact that drivers can travel approximately 1,800km, from Coolangatta to Cairns, using the latest EV charging technology gave Hyundai the impetus it needed to invest into bringing its IONIQ electric vehicle to... More information...
#LiftLegends rule this festive season 25 November 2018 | A new road safety campaign targeting drink driving over the festive season will encourage Queenslanders to plan ahead by organising a #LiftLegend. More information...
Grants to support bus driver safety 19 November 2018 | Queensland’s urban bus operators can now apply for funding to support the safety of their drivers. More information...
Bike riders to get an easy ride from grant funding 15 November 2018 | Queensland bike riders can look forward to safer, more convenient journeys as applications open for a new round of the Palaszczuk Government’s grants for bicycle infrastructure projects. More information...
Queenslanders encouraged to RizeUp for Christmas appeal 12 November 2018 | Queensland Rail has rolled out the red carpet to welcome Santa Claus and his reindeers to Central station to support the launch of Queensland’s largest annual Christmas Appeal in partnership with RizeUp. More information...
Eumundi-Noosa Road safety plan on the money 06 November 2018 | The Cash Road intersection with Eumundi-Noosa Road will receive a safety upgrade delivered in time for the busy holiday period. More information...



Social:   
comments powered by Disqus

All articles submitted by third parties or written by My Sunshine Coast come under our Disclaimer / Terms of Service