Big plans for the Big Pineapple

Published:

The Sunshine Coast’s most iconic tourism attraction – the Big Pineapple – will soon return to its glory days following Sunshine Coast Council’s approval of a multi-million-dollar renewal project.

The approved master plan will ensure a sustainable future for the 169-hectare site by leveraging the Big Pineapple’s strong brand and history, focusing on a combination of eco-tourism, agribusiness, supporting local producers, as well as providing entertainment opportunities, outdoor educational facilities and accommodation.

Divisional Councillor Jenny McKay said today’s (December 12) approval was a major milestone for the project and would help elevate the Sunshine Coast tourism industry.

“I know there have been many people keenly awaiting this approval, which will diversify our region’s tourism offering,” Cr McKay said.

“The $115 million project will be a welcome injection for our Sunshine Coast hinterland tourism industry.

“Once complete, the Big Pineapple will attract new visitors to our region, visitors who would most likely extend their length of stay, generating a substantial economic boost.

“In fact, this project has the potential to increase visitation to one million visitors per year with more than 500,000 additional overnight local stays - returning tourist levels to the Big Pineapple’s heyday when it was the most visited attraction in Australia.

“At the end of the day, our community is the real winner when we attract investment opportunities like this to our region.”

Planning and Development Portfolio Councillor Christian Dickson said preserving the amenity, especially the views to the famous pineapple structure and long range views from Nambour Connection Road to surrounding rural land, had been a critical part of assessment.

“A combination of building heights, building exclusion and design measures, landscape buffering and screening will protect those views,” Cr Dickson said.

“The master plan provisions will also protect the site’s heritage values. Many of us have fond childhood memories of visiting the Big Pineapple and it’s great that our littlest residents and visitors can do the same.” 

Big Pineapple Renewal Project Director Jim Costello said this approval will help facilitate new tourism attractions and food based industry at one of the Sunshine Coast’s most famous tourism icons.

“Planning approval adds further momentum to our renewal program, following opening of TreeTop Challenge, construction of COYO’s new production facility, hosting regional food and sport events, and the Big Pineapple Music Festival again winning the best music festival in Queensland,” Mr Costello said.

“The approval has been years in the making and we appreciate the support of many Sunshine Coast residents who have long wanted to see the iconic Big Pineapple return to the glory days as a must-visit tourist attraction.

“This approval allows us to open up the site to many other uses, such as food production, tourist accommodation and recreational uses, which will drive strong jobs growth in the hinterland, with over 800 jobs created through construction and an estimated 700 ongoing positions.

“Our vision as illustrated in our master plan is gradually coming together. Visitors will be able to climb the Big Pineapple from next year, they can currently enjoy time in our zoo and TreeTop Challenge, and will be able to tackle a parfait and other food and beverage afterwards inside our refurbished Sunshine Planation Building.

“With the confidence of council and the Queensland Government we now look forward to many more announcements to build and realise a world class integrated tourism attraction at the Big Pineapple which the Sunshine Coast community can again be proud of.”

Council approval also included the support of many Queensland Government departments as facilitated by the Department of Innovation and Tourism Industry Development. The approval follows the Big Pineapple securing a capital grant from the Queensland Government under the Growing Tourism Infrastructure program to refurbish buildings and enhance the visitor experience. The capital grant was announced by Hon Kate Jones MP, Minister for Tourism Industry Development earlier in 2019.

Tourism Industry Development Minister Kate Jones said more than 800 jobs would be created during construction with the project set to deliver 700 ongoing jobs once it’s complete.

“Tourists want to experience something they can’t get anywhere else,” she said.

“Today’s approval allows the Big Pineapple to open up the site for many other uses like food production, accommodation and recreational uses, which will drive strong jobs growth in the hinterland.

“The Palaszczuk Government supports projects that we know will bring thousands of extra tourists and generate millions of dollars for local businesses. The major upgrade to the Big Pineapple supported by the government will be a great boon for the Sunshine Coast economy.”

Further information about the development application can be viewed on council's Developmenti or for project updates visit www.bigpineapplerenewal.com. 

 
Community Employment & Training Entertainment Festivals & Events Live Entertainment Music Sunshine Coast Council Tourism
Social:   

Sunshine Coast Regional Council :
Locked Bag 72 Sunshine Coast Mail Centre Q 4560, Sunshine Coast Wide
07 5475 7272
1300 007 272
Sunshine Coast Regional Council
Showing 10+ recent articles for this business
Delivering a healthy environment and liveable Sunshine Coast 21 September 2020 | Expanding our council’s conservation estate to more than 7000 hectares by securing more than 120 hectares of additional land, proactively planning for the impacts of climate change and being recognised for our... More information...
Development.i statistics show our community is passionate about staying informed 22 September 2020 | Development.i’ continues to go from strength to strength with the number of users increasing each year, demonstrating our community’s desire to stay informed on developments proposed in their neighbourhood. More information...
Red and yellow flags to fly high at Sunshine Coast beaches 18 September 2020 | Sunshine Coast Council and Surf Life Saving Queensland today celebrated the launch of the new Bokarina Beach lifeguard tower which will be staffed by professional lifeguards to keep thousands of beachgoers safe... More information...
Caloundra Mini Festival will Luminate! Caloundra for October long weekend 18 September 2020 | The Caloundra Mini Festival featuring Luminate! will spread music love and light around Caloundra from October 1-5, following the approval of a COVID Safe Plan by Queensland Health. More information...
State election candidates need to deliver for the Sunshine Coast 18 September 2020 | With the 2020 State election just six weeks away, the Australian economy officially in recession and communities staring down the barrel of a long and challenging road to recovery, candidates need to be putting... More information...
Community safety drives dog inspection program 17 September 2020 | Residents are being encouraged to exercise responsible pet ownership and ensure their dog is adequately restrained ahead of an annual inspection program starting in November. More information...
Ensuring our community gets the best integrated transportation network 17 September 2020 | Sunshine Coast Council today (17 September) endorsed the 2019/20 Transport Levy Annual Report, which highlights council’s work towards delivering an effective integrated transport network. More information...
Free Sunshine Coast spring school holiday activities 15 September 2020 | School holidays are just around the corner, and Sunshine Coast Council, Sunshine Coast Libraries and the Caloundra Regional Gallery have some free activities to make the most of the beautiful spring weather. More information...
Mobile Libraries back on the road 16 September 2020 | Sunshine Coast Council’s Mobile Libraries are back on the road, following a hiatus due to COVID-19. More information...
Sunday serves up sport in all forms 11 September 2020 | The Sunshine Coast will serve up a bumper sporting Sunday with the IRONMAN 70.3, the sold-out NRL match between Storm and North Queensland Cowboys and the Suncorp Super Netball match between our Sunshine Coast... More information...


comments powered by Disqus

All articles submitted by third parties or written by My Sunshine Coast come under our Disclaimer / Terms of Service