Experts from three prominent local media outlets will share their top tips on navigating the media landscape and generating newsworthy stories at a business breakfast being hosted by the Kawana Chamber of Commerce in Birtinya on Thursday, 25 May.
Kawana Chamber of Commerce President Linda Delamotte said Sunshine Coast Daily Deputy Editor John Farmer, 7 Queensland Online News Presenter Katie Toney and Grant Broadcasters Queensland News Director Michelle Widdicombe would come together to provide insight as part of a panel discussion.
“Gaining exposure in the media can often be a minefield for business owners and operators, particularly if they don’t have a clear understanding of how the media operates or how news and editorial content differs from paid advertising,” Ms Delamotte said.
“This event aims to outline all the key elements journalists require to develop a quality news piece, and detail how businesses can best work with journalists to share topical, relevant and interesting stories.”
Fresh PR & Marketing Director Maya Gurry will also join the panel line-up, providing insight from a public relations perspective into writing a media release that gets results and the factors that make a story newsworthy.
Ms Gurry said whether it was the receipt of highly coveted awards, the launch of new or innovative technologies or even human interest narratives, there was a wealth of untold business stories across the Sunshine Coast that may warrant media attention.
“Half the battle is knowing how to craft a story in a way that is interesting to the media and how to approach the media outlets to have your story or event considered for publication,” she said.
“Whether it’s getting a story in the local paper, pitching a piece to TV outlets or broadcasting on the radio waves or online, there are a number of basic principles businesses can follow to increase their chances of obtaining media exposure.”
“Each medium also has its own subtle differences which are important to be aware of, so this panel discussion will touch on everything from preparing for a TV interview right through to providing photography and filming opportunities.”
“It’s no surprise that editorial articles are seen as being far more credible than advertising. The benefit of sharing newsworthy stories with the media is therefore a win-win – the media get access to great stories about what is happening in the community and businesses get the opportunity to reach a greater target audience.”
The panel discussion will be held at Best Western Plus Lake Kawana Hotel, 9 Florey Boulevard, Birtinya on Thursday, 25 May from 7.00am, with attendees also provided with an opportunity to network with other business people over a hot breakfast.
Tickets cost $38 for members and $45 for non-members and bookings are essential. To find out more or secure your seat, visit www.kawanachamber.com.au/business-events.