To celebrate the launch of Fruits & Roots chilled juices, Campbell’s has transformed one of Queensland’s best-loved tourist attractions. The Big Pineapple in Woombye has had one healthy makeover – whilst its top half remains a succulent pineapple, its bottom half now resembles a giant sweet potato!
The guerrilla style reveal of The Big Pineapple… and Sweet Potato celebrates the launch of Fruits & Roots; the perfect pairing between above the ground deliciousness, and below ground goodness. One of the new signature Fruits & Roots flavours includes Pineapple, Passionfruit & Sweet Potato.
Following the reveal this morning, two days of giveaways and family fun will take place adjacent to the new landmark. Consumers can sample the new Fruits & Roots range, enjoy live music, Fruits & Roots themed face painting and visit the popular Wildlife HQ.
Ranita Cowled, Meals & Beverages Marketing Director says, “We know that now more than ever, people are looking for health, but not at the expense of taste. The Fruits & Roots brand is all about deliciously unexpected combinations, so we wanted to celebrate the launch in the most fun way possible – we turned The Big Pineapple’s bottom half into a giant sweet potato!”
The delicious, new range of chilled juices pair your favourite fruits and vegetables with roots, creating the perfect blend that delivers the balance of taste and health.
Now available exclusively at the chilled section of your local Coles.
About Fruits & Roots
We’ve carefully selected combinations of fruits and vegetables that enhance one another and create great tasting, yet healthy chilled juices, with only naturally occurring sweetness.
- 1 serve of fruit and 1 serve of veggies in every glass
- No added sugar
- Apple, Pear, Spinach
- Apple, Berry, Purple Carrot
- Pineapple, Passionfruit, Sweet Potato
*Wildlife HQ closes at 4pm daily