Caravan Industry supports domestic market stimulation activities from Tourism Australia

Published:

As the peak national body for caravan and camping, Caravan Industry Association of Australia supports the domestic initiatives recently announced by Tourism Australia to stimulate the domestic tourism market with the release of their Live from Aus initiative.

There are over 710,000 RVs currently sitting idle throughout Australia, with an estimated 18 million Australians who are connected to the caravan and camping lifestyle, who have been cooped up in their homes.  This audience in particular will be eager to hit the road and explore once restrictions ease and will be key to reinvigorating tourism businesses and regional communities in all parts of Australia.  

Association CEO, Stuart Lamont said "We realise the immense pressure that tourism operators are under right now.  The last few months have been traumatic and it looks as through international tourism is still a way off.  This will add to the pressure being felt by those tourism businesses who largely cater to an international market."  

"We see an immense opportunity for the caravan and camping sector to help activate these businesses again through the dispersal of domestic caravan and camping visitors into regions hit hard by the loss in tourism dollars"  

It has also been encouraging to see the recent easing of restrictions in some states and territories.  While it doesn't yet provide the detail to plan with certainty, travellers can look forward to a time when they are once again able to move freely around the country and experience our unique culture, natural beauty and amazing food and drink.  

Caravan and camping would normally contribute more than $21 billion annually to the Australian economy, to be able to reactivate this market will go a long way to helping Australia heal.  Data out of Tourism Research Australia for 2019 showed that Caravan and Camping is Australia's favourite holiday accommodation, accounting for more nights than any other type of accommodation for leisure.  

Tourism Australia's readjusted focus to stimulate the domestic market is very strategic move to kickstart the recovery process for many hurting businesses. Caravan Industry Association of Australia is very supportive of this shift and looks forward to being part of this journey to see travellers back on the road enjoying themselves and celebrating our wonderful home country.  

 
Coronavirus COVID-19 Tourism Travel & Transport
Social:   

Privately Submitted Article or Event :
See Above Article or Event for Address, Sunshine Coast Wide
Privately Submitted Article or Event
Showing 10+ recent articles for this business
How do humans and the environment interact? 25 May 2020 | "How humans and the environment interact" is the theme of the 7th Rural and Remote Health Scientific Symposium's virtual pre-Symposium session, which is now fully available. It includes a Q&A session with the... More information...
How is COVID-19 changing democracy 20 May 2020 | UNSW researcher Dr Carolien van Ham says authoritarian regimes are using the pandemic as a way to strengthen their grip on power. More information...
Rural health journal shines a light on physical and mental health 20 May 2020 | What impact do bushfires, COVID-19 and climate change have on rural health? More information...
ADA invites people to return to their dentist now restrictions are eased 15 May 2020 | It's time to think of your teeth. As coronavirus restictions are eased and dental practices open up for the full range of dental procedures once again, the Australian Dental Association (ADA) is reminding people... More information...
Industry Super Funds will invest to supercharge Australia's economic rebuild 14 May 2020 | Industry SuperFunds will invest tens of billions in Australia's economic recovery with the aim to create or support many thousands of jobs in the years ahead. More information...
New data shows young people are reaching out for COVID-19 mental health support 08 May 2020 | Leading digital youth mental health service ReachOut has released new data which reveals that unprecedented numbers of young Australians are turning to digital support for their mental health during the COVID-19... More information...
Shoppers urged to bag a beanie in their basket to battle MND 08 May 2020 | More than 100,000 Coles team members across the country have been enlisted to the "FightMND Army" to help support the fight against MND in the supermarket aisle. More information...
Edge launches virtual at home early learning for pre-schoolers 05 May 2020 | SEQ based Edge Early Learning, is one of the first to launch its earlylearning@home program for children unable to attend its centres, providing an interactive and engaging source of activities and resources to... More information...
Local businesswoman offers incredible prize for Taylor Swift fans 29 April 2020 | Janine Burford, owner of tween brand Harper Bee is offering up a signed Taylor Swift microphone as part of a competition and initiative to give tweens something exciting to do while they’re stuck at home. More information...
Bushfire recovery program must prioritise climate resilience 11 May 2020 | The Federal Government's $450 million funding for the Regional Bushfire Recovery and Development Program is a welcome step for bushfire affected communities, but must focus on climate resilience projects to be... More information...


comments powered by Disqus

All articles submitted by third parties or written by My Sunshine Coast come under our Disclaimer / Terms of Service