In its biggest week for price reductions this year, Coles is cutting the price of 30 breakfast, lunch and dinner essentials by up to a third, including pasta, sliced cheese, diced fruit, tuna and pikelets, as part of its long-term value strategy.
With the average family buying more than 110 packets of pasta every year, the cost of Australia's favourite dinner has reduced, with 500g packets of Coles pasta now just $1, down from $1.20 Coles spaghetti was recently recommended by Choice, rating it as the top Australian made spaghetti with a 100% rating on Performance and Australian ingredients and an overall score of 95%.
Whether the family loves spaghetti, macaroni, fettucine, penne, rigatoni, shells or spirals, the extensive range of 100% Australian pasta has been reduced to help customers to save every week they shop.
Two million packs of Coles spaghetti and one million packs of Coles macaroni are sold each year, making spaghetti Bolognese, spaghetti and meatballs and macaroni and cheese Australia's favourite types of pasta meals.
Sending the kids to school with an extra treat is also more affordable, with Coles cutting the price of 70 of Australia's favourite snack foods so customers can pick any two for just $5. These Mix and Save deals, which last for two weeks, can help customers save an average of 28%. They include some of the most popular snack food brands like Uncle Toby's, Nice & Natural Snacks, Smiths Baked snacks, Table of Plenty Rice Cakes, Twisties, Bounce Protein Balls, Cheezels, Cobs popcorn, Parkers Pretzels and Pringles.
As kids return to school, customers will also save on lunchtime essentials with the price of Coles 24 pack of Dairy Cheese Slices down to just $6.50 from $7, and Coles Pacific Tuna 95g down to $1.30 from $1.70.
Some of the biggest savings are for breakfast, with Coles Pikelets 8 Pack down to just $2 from $3 and Coles Diced Peaches in Syrup 4 pack 480g down to $2 from $2.20.
The price cuts are the latest in a three-month campaign that will see the price of over 200 popular products lowered across the store, some by up to 36%, as Coles undertakes a major investment in value. The campaign has already delivered price reductions on ice cream, fresh convenience foods, in the deli, and on beverages and pet food.
Coles General Manager of Grocery Leanne White said Coles remains committed to help lower the cost of living for Australian households.
"We know that with kids going back to school and Australians returning to their routines after splurging on summer holidays, they are looking for ways to save money on regular purchases – particularly on products they buy all the time like pasta, cheese, diced fruit, canned tuna and lunchbox snacks," she said.