Domestic tourism blitz delivers some hope for struggling tourism operators

Published:

Within days of the Palaszczuk Government’s latest domestic tourism marketing blitz in NSW and Victoria, hundreds of thousands of Australians have already visited Queensland.com keen to book a Queensland holiday.

Data released today also shows that the Palaszczuk Government’s latest domestic tourism campaign (announced on Sunday) is delivering a surge in flights bookings.

But Acting Premier Steven Miles warned no domestic marketing campaign by the State Government could ever plug the gap left by the Prime Minister if he goes ahead with plans to cut JobKeeper in March.

“We’re investing in domestic tourism to support local businesses to make it through this pandemic,” he said.

“Already we’ve notched up more than half a million page views on Queensland.com.

“And we’re seeing this campaign is having a direct impact on flight bookings which will help to pump cash into our economy over Easter..”

In January 2021, Queensland.com attracted more than 622,000 site visitors – the highest volume of monthly visitors in more than two years.

And airline schedules show the major airlines will together operate 299,000 inbound domestic seats into Queensland per week by the end of February – almost double the 150,000 seats per week scheduled during the month of November.

“Today’s data shows that our latest domestic marketing campaign is working – supporting local jobs in key markets like Cairns, the Whitsundays and the Gold Coast,” the Acting Premier said.

“But we can’t do it on our own. That’s why today I’m urging the Prime Minister to extend JobKeeper beyond March.”

Tourism Minister Stirling Hinchliffe said the Palaszczuk Government had delivered more than three quarters of a billion dollars in funding to support Queensland tourism businesses to get through the pandemic.

“I welcome Treasurer Josh Frydenberg’s announcement that the Federal Government is looking at a form of targeted support for industries adversely affected by the ongoing closure of the international border,” Mr Hinchliffe said.

“Tourism businesses are doing it tough because they rely on overseas tourists who right now can’t get into the country.

“Before the pandemic, Queensland welcomed 2.7 million international tourists every year who contributed $6 billion to the state’s economy.

“Cairns attracted 800,000 overseas visitors a year before COVID, worth more than $1 billion to the city’s bottom line.

“Tourism operators don’t want to sack staff and they’re not asking for a blank cheque, just a hand up until international visitors can come back.

“The Federal Government can save jobs in regional Queensland and anxiety for tourism operators by revealing their how their plans for targeted assistance might work and who would be eligible.        

“We’re happy to work with the Federal Government to ensure the tourism industry remains viable until Australia is vaccinated and able to open its border to the rest of the world.”

JOINT STATEMENT
Acting Premier and Minister for Trade
The Honourable Dr Steven Miles
Minister for Tourism Industry Development and Innovation and Minister for Sport
The Honourable Stirling Hinchliffe

 
Political Queensland Government Tourism Tourist Destinations
Social:   

Dr Steven Miles MP : Queensland Government, Deputy Premier and Minister for State Development, Infrastructure, Local Government and Planning :
1 William Street, Brisbane Qld 4000, Queensland Wide
07 3035 6100
Dr Steven Miles MP : Queensland Government, Deputy Premier and Minister for State Development, Infrastructure, Local Government and Planning
Showing 10+ recent articles for this business
A 'huge shout out' for mask donation in remote Qld 01 April 2021 | Businesses including Woolworths have been praised for helping the COVID response by delivering more than 60,000 free face masks to the Torres Strait and 12,000 to Palm Island and Doomadgee. More information...
Funding accelerates vital infrastructure 17 March 2021 | The Palaszczuk Government will release a new State Infrastructure Strategy to support Queensland’s economic recovery. More information...
Domestic tourism blitz delivers some hope for struggling tourism operators 02 February 2021 | Within days of the Palaszczuk Government’s latest domestic tourism marketing blitz in NSW and Victoria, hundreds of thousands of Australians have already visited Queensland.com keen to book a Queensland holid... More information...
Qld Govt-led residential developments go 100% solar and battery 23 January 2021 | Two new Queensland Government-led residential developments in Carseldine and Oxley are leading the nation with 100% solar and battery neighbourhoods, saving homebuyers thousands of dollars in electricity. More information...
$11 million investment to help Queensland communities recover from bushfires 18 December 2020 | More than $11 million has been approved for a range of projects that will help with the economic and social recovery in Queensland communities that were heavily impacted by last year’s bushfires. More information...
Record capital investment to create jobs announced 08 December 2020 | Deputy Premier Steven Miles announced today Economic Development Queensland will accelerate capital investment in property developments to deliver construction projects and jobs across the state. More information...
PET-CT scanner secured for Queensland Children's Hospital 03 October 2020 | Queensland’s sickest kids will be able access a dedicated state-of-the-art digital positron emission tomography (PET) service at the Queensland Children’s Hospital, thanks to a $5 million investment by the... More information...
Public Health emergency extended to keep Queensland open 03 October 2020 | The current Queensland Public Health Emergency Declaration has been extended to enable Queensland to continue to Unite and Recover from COVID-19. More information...
LNP reveals cuts to public health staff 03 October 2020 | Deb Frecklington has today revealed the LNPs plans to cut health staff if they were elected. More information...
Health heroes mapping the way to tackle COVID-19 23 September 2020 | Deputy Premier and Minister for Health Steven Miles and Member for Gaven Meaghan Scanlon saw first hand how epidemiologists used a contract tracing app which was developed in a matter of weeks to help fight... More information...


comments powered by Disqus

All articles submitted by third parties or written by My Sunshine Coast come under our Disclaimer / Terms of Service