Engage entrepreneurs early to grow with Sunshine Coast, study finds

Published: Comments:
Business Business & Economy Community University & TAFE

This is an archived copy of an article. It is online for informational purposes only.
Social:   

Business owners new to the region need to be channelled into support networks early to help them grow along with the Sunshine Coast population, a new report has found.

The USC School of Business partnered with Sunshine Coast Council in preparing the report Sunshine Coast: The place to be: Encouraging an entrepreneurial culture which draws on data from both organisations and the insights of more than 100 local entrepreneurs.

USC lead researcher Dr Retha de Villiers Scheepers said the report showed that while the Coast had great business networks, new arrivals were not always aware of the support available.

“It might look like a sleepy hollow from the outside, so our challenge is to bring new people in to see these networks when they arrive,” Dr de Villiers Scheepers said.

“There is a high degree of early-stage entrepreneurial activity on the Coast and these businesses will grow, along with the population, over the coming years.

“We only have a population of around 300,000, compared to Brisbane’s 1.16 million and, in terms of entrepreneurship, we really are punching above our weight,” she said.

The report will be used to inform programs to channel and support new migrants into business networks as the region prepares to swell to a predicted population of 550,000 by 2040.

The report is also expected to guide the delivery of the $1 million Sunshine Coast Regional Innovation Program, a 26-partner collaboration for local economic impact with Advance Queensland.

Focus groups and interviews with entrepreneurs allowed researchers to develop 14 ‘personas’ that exemplify entrepreneurial approaches on the coast, from experienced industry leaders to owners of small part-time businesses.

Sunshine Coast Council Head of Industry Development Anne Lawrence said the identification of the various personas would help organisations such as Council in tailoring business and entrepreneurship programs.

“Our research shows that different entrepreneurs need different types of support,” she said.

“We can use these personas to further the design and delivery of events and programs in order to create an even greater impact.

“This research is unique and has a practical outcome, helping further the economic growth of this region by providing a baseline for supporting entrepreneurs through a deeper understanding of the different types of entrepreneurs,” she said.

USC teaches entrepreneurship as part of its business degrees. It also hosts the Innovation Centre on campus, which is a hub for innovators, entrepreneurial start-ups and high-growth companies.

A link to the report is available here: http://digitalsunshinecoast.com.au/ecosystem

The report is an outcome of the USC and Sunshine Coast Council Collaborative Research Grant.

 
University Of The Sunshine Coast : View Full Profile
90 Sippy Downs Drive, Sippy Downs
07 5430 1234
University Of The Sunshine Coast
Showing 10+ recent articles for this business
Student is a finalist in prestigious media awards 13 August 2018 | University of the Sunshine Coast student Tayla Larsen has been named as one of three finalists in the Most Outstanding Journalism Student category of the 2018 Queensland Clarion awards. More information...
Year 3 teacher at Buddina is a class act 12 August 2018 | The little Year 3 students at Buddina State School might not know it yet, but the clever woman at the front of their class was only recently top of her own class at the University of the Sunshine Coast. More information...
Tickets are sold out for Dr Karl public lecture 10 August 2018 | Tickets for a science presentation by Dr Karl Kruszelnicki at the University of the Sunshine Coast on Monday 13 August have sold out. More information...
Adolescent brain study most ambitious of its kind 09 August 2018 | Youth Mental Health and Neurobiology Professor Daniel Hermens is leading the study at the Sunshine Coast Mind and Neuroscience - Thompson Institute, which is currently recruiting 12-year-olds in high school to be... More information...
Sunshine Coast Health Institute to hold first careers day 09 August 2018 | Pathways to working in the region’s burgeoning health industry will be showcased at the first careers day for high school students at the Sunshine Coast Health Institute (SCHI) tomorrow (Friday 10 August). More information...
Official giving day helped change Libby’s life 09 August 2018 | USC Exercise Science graduate Libby Dennis knows first-hand the difference donations from strangers can make to students struggling to hold on to their study goals. More information...
Software company snaps up USC graduate 08 August 2018 | USC graduate Bikram Singh of India is well on his way to becoming a software developer after gaining employment as a testing analyst with an Australian software company. More information...
Sky’s the limit for USC business graduates 07 August 2018 | The careers of a group of USC business graduates are ready for take-off after they landed sought-after positions with a major travel company as part of its’ national graduate program. More information...
University’s G-Day to help students in need 06 August 2018 | USC is gearing up to generate funds for students in need of financial support with its annual Giving Day, known as G-Day, on Thursday 16 August. More information...
Helpful hounds needed for detection dog study 02 August 2018 | A USC research project seeking to determine the ideal characteristics of conservation detection dogs needs a few more regular helpful hounds to progress the study. More information...



Social:   
comments powered by Disqus

All articles submitted by third parties or written by My Sunshine Coast come under our Disclaimer / Terms of Service