Engage entrepreneurs early to grow with Sunshine Coast, study finds

Published: Comments:
Business Business & Economy Community University & TAFE

This is an archived copy of an article. It is online for informational purposes only.
Social:   

Business owners new to the region need to be channelled into support networks early to help them grow along with the Sunshine Coast population, a new report has found.

The USC School of Business partnered with Sunshine Coast Council in preparing the report Sunshine Coast: The place to be: Encouraging an entrepreneurial culture which draws on data from both organisations and the insights of more than 100 local entrepreneurs.

USC lead researcher Dr Retha de Villiers Scheepers said the report showed that while the Coast had great business networks, new arrivals were not always aware of the support available.

“It might look like a sleepy hollow from the outside, so our challenge is to bring new people in to see these networks when they arrive,” Dr de Villiers Scheepers said.

“There is a high degree of early-stage entrepreneurial activity on the Coast and these businesses will grow, along with the population, over the coming years.

“We only have a population of around 300,000, compared to Brisbane’s 1.16 million and, in terms of entrepreneurship, we really are punching above our weight,” she said.

The report will be used to inform programs to channel and support new migrants into business networks as the region prepares to swell to a predicted population of 550,000 by 2040.

The report is also expected to guide the delivery of the $1 million Sunshine Coast Regional Innovation Program, a 26-partner collaboration for local economic impact with Advance Queensland.

Focus groups and interviews with entrepreneurs allowed researchers to develop 14 ‘personas’ that exemplify entrepreneurial approaches on the coast, from experienced industry leaders to owners of small part-time businesses.

Sunshine Coast Council Head of Industry Development Anne Lawrence said the identification of the various personas would help organisations such as Council in tailoring business and entrepreneurship programs.

“Our research shows that different entrepreneurs need different types of support,” she said.

“We can use these personas to further the design and delivery of events and programs in order to create an even greater impact.

“This research is unique and has a practical outcome, helping further the economic growth of this region by providing a baseline for supporting entrepreneurs through a deeper understanding of the different types of entrepreneurs,” she said.

USC teaches entrepreneurship as part of its business degrees. It also hosts the Innovation Centre on campus, which is a hub for innovators, entrepreneurial start-ups and high-growth companies.

A link to the report is available here: http://digitalsunshinecoast.com.au/ecosystem

The report is an outcome of the USC and Sunshine Coast Council Collaborative Research Grant.

 
University Of The Sunshine Coast : View Full Profile
90 Sippy Downs Drive, Sippy Downs
07 5430 1234
University Of The Sunshine Coast
Showing 10+ recent articles for this business
More seaweed on menu as snacks drive consumption 21 January 2019 | Australians are eating more seaweed, and a study from the University of the Sunshine Coast has found that crackers and sushi are slowly turning the tide. More information...
USC in top table for employer satisfaction 11 January 2019 | The University of Sunshine Coast has placed equal fifth for “overall satisfaction” in a national employer satisfaction survey of 41 universities nationwide.  More information...
Free USC course helps build skills and aspirations 10 January 2019 | A free USC course will offer Sunshine Coast adults the chance to start 2019 by upgrading their academic skills, exploring pathways to higher education and mapping out new career plans. More information...
USC medallist shines light for kids’ future 09 January 2019 | USC graduate Sam Willcocks, aka Samantha Starshine, has a message to share in her first children’s book Annie Ant’s Awareness that she hopes will give children a brighter future and a better world. More information...
Research into how worker morale, engagement and feeling safe are linked 08 January 2019 | A USC Business academic is about to begin research with a local civil engineering firm to investigate links between worker morale, employee engagement and feeling safe at work. More information...
Perfect conditions for bluebottle influx 08 January 2019 | A “perfect storm” of conditions has caused a bumper bluebottle season at Queensland’s swimming beaches, a University of the Sunshine Coast graduate research ecologist says. More information...
Elite USC coach gives powerlift to intern training 17 December 2018 | The lead strength and conditioning coach for Sunshine Coast Lightning has embarked on a project to ensure the nation’s next generation of strength and conditioning coaches have the right training to be at the... More information...
USC has continued to forge ahead in 2018 21 December 2018 | The University of the Sunshine Coast has continued to forge ahead in 2018, celebrating a string of achievements and standing out as one of Australia’s fastest-growing universities. More information...
Free USC course helps build skills and aspirations 20 December 2018 | A free USC course will offer Sunshine Coast adults the chance to start the New Year by upgrading their academic skills, exploring pathways to higher education and mapping out new career plans. More information...
USC student keen to inspire others with Indo-Pacific experience 19 December 2018 | A Business Honours student who recently studied and worked in Indonesia thanks to an Australian Government grants scheme has been appointed USC’s ambassador for the New Colombo Plan. More information...



Social:   
comments powered by Disqus

All articles submitted by third parties or written by My Sunshine Coast come under our Disclaimer / Terms of Service