Sunshine Coast businesses have an opportunity to access FREE WI-FI to support them attract more customers as a result of Sunshine Coast Council partnering with Australia’s largest Wi-Fi and Wireless carrier, Big Air.
Over 32,000 local residents and visitors are now using Council’s FREE WI-FI service on a monthly basis through 32 access points currently located across the Coast.
Key access points include, Council’s 10 libraries and three galleries, Council’s courtyards at Tewantin, Caloundra and Nambour, tourist parks at Coolum, Mooloolaba, Maroochydore, Cotton Tree and Mudjimba and the Cotton Tree and Coolum business precinct open spaces.
According to Michael Whereat, Project Manager at Sunshine Coast Council, FREE WI-FI is set to expand across the Coast.
“Already over 1,000 people are using the service each day, with 49 minutes the average time these people remain online.
“This month we are set to install a hot-spot at Mooloolaba Surf Club which will provide both locals and tourists access to the service within 100 metres of the surf club.
“In effect this new hot-spot will also provide businesses on the esplanade at Mooloolaba access to the service.
“This is a service they can now promote to attract more customers to their businesses during the week,” said Mr Whereat.
A map site available on the Council’s website also makes it easy to find Wi-Fi locations, showing spots for Wi-Fi that is either paid, free, free with advertising or free with conditions.
Link to map: http://maps.sunshinecoast.qld.gov.au/maplet/index.html?config=config/mymaps/myregion/councilservices/wifi.xml¢er=&scale=9028
Businesses offering FREE WI-FI have the opportunity to not only promote this to attract more customers, but once customers are in their businesses they can further promote their business through social media.
“Giving people access to the service will encourage them to support these businesses on Facebook, Trip Advisor and other online areas which helps businesses to increase their profile and customer base,” said Mr Whereat.
To expand FREE WI-FI across the Sunshine Coast advertising by businesses on the service is required.
With monthly advertising rates of $250 and cheaper with longer contracts, the service compares favourably to other advertising media.
Michael Molloy from Unstuck says his group is working with Council to promote the service and encourage as many businesses across the Coast to begin advertising on the Wi-Fi service.
“For Big Air to install more hot-spots similar to the one at Mooloolaba Surf Club we only need 5 to 6 businesses to enter into a six month advertising program.
“Areas such as Alexandra Headland, Coolum, Ocean Street, Maroochydore, Eumundi and other hinterland towns alongside major attractions and shopping centres offer great opportunities to expand FREE WI-FI across the Coast, we just need to gain the support of businesses in these areas to get behind Council’s initiative.
“At Unstuck many of us are working to make as many businesses as possible aware of the opportunities FREE WI-FI can deliver.
“FREE WI-FI is a here and now opportunity for businesses across the Coast to develop new ways to attract new customers to grow their businesses,” said Mr Molloy.
Businesses seeking further information on Council’s FREE WI-FI service and advertising opportunities available can contact Michael Whereat on 0439 750 107 or email at firstname.lastname@example.org
14th of October 2013