Most people know her as Brooke Miles Photography, an award-winning wedding and commercial photographer based in Airlie Beach.
Many people know her for the ‘Above and Below’ gallery, where her stunning underwater images of humpback whales, the Great Barrier Reef and aerial photos of the Whitsundays are displayed.
But not everyone knows Brooke Ogden is also the editor and publisher of a bi-annual 200-page state-wide wedding magazine, distributed in hardcopy throughout the Whitsundays and Mackay, the Gold and Sunshine Coasts, Brisbane, Townsville, Toowoomba, Port Douglas and Cairns and online via the worldwide web.
Today that magazine and website ‘Your Queensland Wedding’ takes on a fresh new look, in a transformation as intriguing as Brooke’s.
It was seven years ago that the then fledgling photographer decided to take a giant leap of faith into what the naysayers predicted was a dying world of print.
Inspired by a friend’s business model more than 3000kms away on the West Australian coast, Your Queensland Wedding was initially a one-woman show.
Teaching herself graphic design and with nothing but photography and business knowledge under her belt, Brooke was responsible for the entire operation, from concepts to sales, to editorial to digital production to print.
Fast-forward to today and that one-woman operation has grown into a business employing four young women in regional Queensland.
It hasn’t been easy to reach this point and in fact every decision has taken the proverbial blood, sweat and tears to make.
But Brooke has been bolstered by belief in herself, the Queensland wedding industry and the talented team she has chosen to create.
“And this just shows that from small communities big things can grow,” she said.
Brooke’s vision is for Your Queensland Wedding to be “an inspirational resource for couples”.
“I wanted this to be a one-stop-shop for anyone getting married in Queensland – almost like a ‘Tourism Tribe’ for weddings – and something that featured real weddings, where brides and grooms could be published at their most glamorous and feel like movie stars,” she said.
Over the years Brooke has value-added with new incarnations of the website, a dedicated regional directory, social media platforms and minimum of three unique blogs a week.
But 12 months ago she realised she had reached a tipping point.
“I could let the business plateau and continue to be ‘good’ or give it a push and make it great,” she said.
Promoting in-house personal assistant Kate Dwyer to office manager, and taking on a permanent account manager in Gabrielle Costello, content creator in Pagan Malcolm and ‘Miss Digital’ in Ashleigh Clarke, was Brooke’s first step into a larger world.
“I couldn’t afford it but it had to happen; you only get out what you put in,” she said.
Describing them now as her “superstars” it was also this team that gave Brooke the confidence to rebrand.
“To have a team that I can trust to take this to the next stage is really comforting,” she said.
Account manager Gabrielle Costello spoke for that team when she said the sky was the limit following today’s rebrand.
“There are some amazing wedding suppliers in Queensland that we’re excited to work with and promote, so the opportunities are endless,” she said.
The new-look 2018 winter edition of Your Queensland Wedding will hit the newsstands in June as well as being available online through the website as an e-book.
For more information visit the freshly updated www.yourqueenslandwedding.com.au.