This year, Santa's naughty and nice list is being thrown out the chimney, and instead, it's those who demonstrate the most enduring Christmas spirit that will be rewarded.
Gloria Jean's is hosting the Christmasiest Christmas ever and inviting the nation to join in on the celebrations by taking their 'Christmas challenge' - an online endurance test involving hilariously annoying and over-the-top festive content played on loop.
Gloria Jean's Marketing Manager Amarinder Kaur said for the next two weeks, Scrooges and festive-season-fanatics alike will have the chance to win one of eight over-the-top Christmas stockings up for grabs.
"All participants have to do is keep an eye on their Facebook feed for our never-ending, repeating Christmas videos," she said.
"From there it's a battle of who can prove to us they have the most holiday cheer and stay on the site the longest, and just like Santa checks his list twice, we'll be checking participants are still engaging with the site via sporadic prompts," she added.
"Each visit to the site is timed and a button labeled 'Make It Stop' will allow people to stop at any time, after which they're prompted to share their time and name to the leaderboard."
Gloria Jean's will announce the four winners of its 'Christmas Challenge' via Facebook on Monday 11 December 2017 and the remaining four on Monday 18 December 2017. Prizes are valued at over $120 each and include, amongst other things, Gloria Jean's Gift Certificates.
For more information on Gloria Jean's please visit https://www.facebook.com/gloriajeanscoffees/