When Gympie milliner Cindy Vogels randomly posted a photo of one of her latest designs on Instagram in June, she could never have guessed that she would be anxiously waiting for a Lady GaGa concert to go to air in the US, featuring the superstar wearing one of her impressive headpieces.
Ms Vogels admits that the unexpected turn of events demonstrates the incredible power of social media and how a humble milliner and mother-of-four in Queensland can catch the eye of one of the stylists at Brandon Maxwell Studios in New York who represent the iconic Lady GaGa.
“When Brandon Maxwell Studios contacted me about the piece as well as others that may be available it took me a while to process that it was a genuine request and the potential of what it could mean,” Ms Vogels said.
“Since then I have shipped two collections, including the black feathered piece Lady GaGa is wearing in her duet “I Won’t Dance” with Tony Bennett which airs as part of the PBS Cheek To Cheek LIVE! Concert tonight, and I’m currently working on a third.”
“I wasn’t sure whether any of my pieces would be worn by the pop icon so kept the request under wraps until a photo was leaked from the live concert last month showing Lady GaGa wearing one of my black feathered pieces. That’s when it all became real and I realised the impact it would have.”
Lady GaGa fans around the world saw the photo of the eccentric pop idol in an extravagant feathered crown alongside Tony Bennett, which appeared on a spate of Facebook and Instagram fan pages.
The caption read “Lada GaGa and Tony Bennett sing “I Won’t Dance”. Lady GaGa wears a feather crown by Cindy Vogels of The Devoted Milliner, based in Australia and a black lace dress by the legendary Italian designer, Valentino”.
“Seeing my name alongside that of Valentino brought it all home and to have one of my creations worn by a performer I really respect for her voice, her individualism and the way in which she inspires her millions of fans to celebrate their own individuality is just incredible,” Ms Vogels said.
In an added twist, the feathered creation almost never made it to GaGa’s stylist when the entire shipment was seized in Anchorage, Alaska due to the feathers on the piece triggering wildlife import issues with US customs officials.
After five days and much paperwork the millinery designs were finally released and continued their journey to New York arriving just in time for the Cheek to Cheek promotional photo shoot.
“It was nerve racking and exciting at the same time and a relief when the shipment was finally released from customs,” Ms Vogels said.
“And thank goodness it was, as the very piece that Lady GaGa is wearing in the concert being aired tonight was the one that caused all the fuss with US customs.”
Since the world-wide attention it’s been a whirlwind journey for the milliner who was recently named an ambassador for the iconic pre-Melbourne Cup event, The Late Mail Luncheon and will be judging best dressed at this year’s event at the Sofitel Melbourne on Collins on 31 October.
The attention is set to continue following tomorrow night’s first airing of the film clips that Lady GaGa recorded with Tony Bennett as part of the Cheek to Cheek album release when the concert is aired 9pm Eastern Standard Time as part of PBS Great Performances: “Cheek To Cheek LIVE!”. An extended 73 minute version of this concert will also be available on DVD for all Lady GaGa fans to relive the moment.
Cheek to Cheek is a collaborative album featuring classic jazz standards in both vocal duets and solo performances by Lady Gaga and Tony Bennett. The album includes the single “I Won’t Dance” for which the full live recording from the concert in which The Devoted Milliner creation is worn, is also the film clip.
Fresh PR & Marketing
23rd of October 2014