Home based businesses on the rise at Aura


Stockland’s Aura continues to cement its position as a key generator of employment on the Sunshine Coast, with home-based businesses within the community of Aura on the rise.

The now 40-strong collection of home-based businesses include the likes of beauty salons, physiotherapists and hairdressers. To further support self-employment in the area, Stockland will be providing six of local business additional exposure opportunities to help further growth by covering the costs of local press, billboards and social media advertising.

The community trend follows the successful opening of the Stockland Baringa Shopping Centre, which with its Supa IGA, specialty operators and commercial offices, employs approximately 100 full and part-time staff.

Meanwhile, Aura Business Park is expected to generate around 3,000 jobs once complete. With more than two-thirds of the first two stages already sold, the vibrant business hub will soon also be home to car wholesalers, online clothing retailers, veterinarians, cabinet-makers and builders.

Josh Sondergeld, Project Director at Stockland, said the growth of home-based businesses reflected the flexibility offered by working from home, and aligned with the design of Aura as a city where people can live, work and play.

“In a carefully designed city such as Aura, with an emphasis on creating the opportunities and facilities for connecting people, working from home and doing business has never been easier,’’ Mr Sondergeld said.

A hairdressing salon owned by Baringa local Samara Muller, SJM hair, is the first of the home-based businesses taking part, after the desire for a better work-life balance inspired her to establish her own business.

“Aura is a fantastic community filled with people who are passionate about supporting local business,'' Ms Muller said. “SJM Hair is growing at a rapid rate, now booked out weeks in advance thanks to the Residents of Aura Community Board Facebook page connecting the business with new resident clients.”

On completion, Aura is planned to include two business parks, 10 sporting grounds, 25 community facilities, 20 educational facilities, and 700 hectares of conservation areas and parkland.

For more information about Aura, visit the Aura Sales and Vision Centre at 1 Lukin Terrace, Baringa, Queensland. Alternatively, visit the website at www.stockland.com.au/residential/qld/aura or call 13 LAND (13 5263).

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