Ten fully registered business names based on iconic Sunshine Coast regions have today been released on the market.
The names have been released for sale in conjunction with more than 100 domain names for premium Sunshine Coast booking websites.
A spokesman for the seller said the businesses were based in an area bordered by Fraser Island in the north and to Moreton Island in the south.
“By being involved in these businesses, prospective purchases can make tourism reservations for the total Sunshine Coast region,” he explained.
“This includes bookings for tours and attractions, but most importantly comprises reservations across a range of accommodation houses, including resorts, hotels, apartments, motels, BandBs, holiday houses, lodges, farm stays, backpackers and even caravan parks.”
The spokesman noted that that taking orders for accommodation holiday rental rooms “is where the higher profits are in the industry”.
“In many instances, especially when times are quiet, reservation businesses can be offered from 15% and up to 20% commission for securing bookings for various accommodation houses, and especially for conferences,” the spokesman said.
“The entry level for businesses like these for sale is far below that of buying expensive bricks-and-mortar properties, where reservations are usually tied to one individual resort, hotel or motel, and owners have to be able to work 24/7.
“Furthermore, with people who buy management rights for six- and seven-figure amounts, their booking fees and commissions are legally only permitted to obtain 12% plus GST.”
The spokesman said the combination of purchasing a business name and a website booking name was “the complete package”, because it also included an advertising and promotional campaign where additional revenue could be made.
“It could pay for the entire group of businesses over a three-year period,” the spokesman said of the package.
Included among the registered business names available - dubbed “The Top 10” – are: Sunshine Coast Accommodation & Visitors Centre; Noosa Visitors Centre; Noosa Accommodation Centre; Fraser Island Accommodation & Visitors Centre; Maroochydore Accommodation Centre; Maroochydore Visitors Centre; Mooloolaba Visitors Centre; Mooloolaba Accommodation Centre; Caloundra Accommodation & Visitors Centre; and the Moreton Island Accommodation & Visitors Centre.
The spokesman added that the internet had already proven to be the most important future feature for the tourism industry.
“Together with the foremost registered tourism business names that cannot be copied, the businesses available include those words in the website domain names that people commonly type into their search engines, like Google.com,” he said.
An indication of the 100-plus website domain names available, that can all be linked to each other for high search engine rankings include: www.AccomMaroochydore.com; www.AllAboutMooloolaba.com;
www.BestOfNoosa.com; www.CaloundraAustralia.com; www.CoolumApartments.com; www.FraserIslandWeddings.com; www.MalenySunshineCoast.com; www.MarcoolaResorts.com; www.MaroochydoreResorts.com; www.MooloolabaTourism.com; www.MoretonIslandAccommodation.com; www.NoosaConferences.com; www.NoosaMotels.com; www.NoosaQueensland.com; www.PeregianBeachAccommodation.com; www.SunshineCoastBandBs.com ; www.SunshineCoastBeachHouses.com; www.SunshineCoastInformation.com and www.SunshineCoastVacations.com.
Apart from basic regional accommodation and tour bookings,
integrated are two ways to advertise and promote these businesses
virtually free of charge via specialized search engines and
Internet TV Shows.
Offers are now being accepted for the total packages, with the asking prices varying from one Sunshine Coast region to another, however it is expected one purchaser will be successful in buying the complete bundle.
The total parcel is expected to be around $1.65 million, and the owner, who requires time to conduct a worldwide charitable event, would consider vendor terms or a shareholding as a part option.
Richard Bruinsma Media
Thursday 29th of August 2013