A new road safety campaign targeting drink driving over the festive season will encourage Queenslanders to plan ahead by organising a #LiftLegend.
Transport and Main Roads Minister Mark Bailey said 'Lift Legends' would be the silent heroes of the festive season as they got people safely home after a big night out.
“Everyone needs a #LiftLegend this festive season and on Sunday 9 December our annual Christmas road safety campaign will put the call out to recruit them,” Mr Bailey said.
‘‘A #LiftLegend can be a friend, loved one, colleague, the local bus or cab driver.
“Someone who sits out a session for the team, just so sure their mates stay safe and enjoy the holiday period.”
Mr Bailey said the campaign’s light-hearted approach deliver a serious message.
‘‘The dangers of drink driving are well known but many still continue to drink and drive,’’ he said.
"On average, 55 people are killed and 550 seriously injured each year on Queensland roads because of drink driving.
‘‘Drink drivers represented one quarter of the road toll last year.
"These aren’t just statistics, they're children, parents, friends, and loved ones.
“There are no excuses for drink driving and it is up to each and every one us to take responsibility for our driving behaviour to prevent these avoidable tragedies.
“Random breath testing will be out in force on Queensland roads this festive season, and testing can happen anywhere, anytime.”
Mr Bailey said the #LiftLegend campaign followed last year’s successful 'Plan B' drink driving campaign which offered simple solutions to avoid drink driving.
"This year’s campaign champions the #LiftLegend heroes out there,’’ he said.
‘‘The campaign also provides a practical Queensland-wide solution for those who are planning to drink as well as those who find themselves caught out in the moment of drinking.’’
The campaign will run over the Christmas/New Year holiday period through to Australia Day and will also be rolled out during key risk periods throughout the year like ANZAC Day and Labour Day.
Campaign materials will include:
- Television, cinema and radio commercials
- Online/digital advertising
- Prominent advertising in all BWS bottle shops throughout Queensland, as well as in licensed venues such as pubs/clubs
- Outdoor advertising
- Social media and online.
The Queensland Government is also again teaming up with Queensland Cricket to promote the #LiftLegend message to audiences at Big Bash games this summer.
Tips to stay safe on the roads during the holiday season:
- Pre-plan your #LiftLegend to avoid driving after drinking.
- Never use your phone while driving – it is like driving drunk.
- Don’t rush – stick to the speed limit and allow extra time for your journey.
- Get a good night’s sleep before you hit the road and make sure you take regular breaks on long trips – fatigue kills.
- Always buckle up. Every trip. Every time.
- Drive to the conditions – increase your following distance and drive slower than the signed speed limit if stuck in bad weather (or delay your trip until the weather clears).
Minister for Transport and Main Roads
The Honourable Mark Bailey