Mack Horton, Superman and one thing Sunshine Coast businesses should never do

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NOTE: This article is older than 12 months

Unless you have been living in a Billabong with zero NBN coverage for the last week, you will have noticed there's a small sporting event happening in Rio called the Olympics. You'll definitely have noticed that our beloved Australian swimming team is competing in the pool; And that this young and talented team is determined to put the 2012 London Olympics disaster behind them.

Step up 20 year old, Melbournian, Mack Horton, aka Superman, aka SuperMack. The Clark Kent look-a-like smashes crowd favourite China's Sun Yang in the 400m freestyle final. "Yahoo, Yippee, Yay" we all cheer as the teary-eyed Olympian stand's in prime place on top of the winners podium. This moment is the pinnacle of all Mack's hard work, determination and talent. This is the Superman image we should be remembering with no real connection to Sunshine Coast businesses (well except for the virtues of hard work, determination, perseverance...).  

However, Mack did something silly that distracts the world from his amazing achievement; he badmouthed the competition, calling Sun Yang a "drug cheat". The resulting social media frenzy, and global backlash teaches a simple lesson that all Sunshine Coast businesses should heed.

Even if you really, really, really want to, don't bad mouth the competition as it makes you look bad. Instead beat them by being more passionate, providing better customer service and delivering results.


Jane - loving Mack's geek chic glasses, not loving his chat

By Jane
August 08, 2016

 
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