New marketing campaigns to support bushfire-hit regions


The Palaszczuk Government has committed $300,000 for new tourism marketing campaigns to support communities impacted by recent bushfires.

Tourism Industry Development Minister Kate Jones said the money from Tourism and Events Queensland would be divided evenly between Southern Queensland Country Tourism, Visit Sunshine Coast and Brisbane Marketing, which includes the Scenic Rim and Binna Burra.

“Tourism is the lifeblood of these areas and a driving force of the Queensland economy. It’s vital that we get the message out that Queensland is ready to welcome visitors and give them a great experience,” Ms Jones said.

“The best way for people to support these communities is to visit. Stay in their hotels, motels and BnBs, eat at their cafes and restaurants and enjoy everything they have to offer.

“With school holidays approaching, there’s absolutely no reason for people to cancel or reschedule their bookings. These campaigns will roll out quickly and target the drive market as well as intrastate and interstate visitors.”

Ms Jones said a number of the areas worst affected by the recent bushfires boasted some of Australia’s best tourism experiences.

“The sub-tropical rainforest of the Scenic Rim, the beautiful beaches of the Sunshine Coast and the rustic charm of Southern Queensland Country are destinations that visitors simply experience,” she said.

“This activity will complement Tourism and Events Queensland’s major domestic campaign that will be in market in October and November, ensuring that our visitors know Queensland is open for business.

“The Queensland tourism industry is incredibly resilient – as has been shown time and time again – and together we’re committed to ensuring our visitors continue to experience Queensland at its best.”

Brisbane Marketing CEO Brett Fraser said as the Regional Tourism Organisation, Brisbane Marketing adopted a whole-of-region approach when encouraging locals, interstate and international tourists to visit Brisbane.

“Our locals and visitors alike are looking for multiple experiences including urban, nature and coastal and we have all of that to offer across our region,” he said. 

“The Scenic Rim is a key piece of the multi-faceted Greater Brisbane tourism offering and it is vitally important for the strength of the whole region that we support and continue to drive visitation to this breathtaking region.”

Minister for Innovation and Tourism Industry Development and Minister for the Commonwealth Games
The Honourable Kate Jones

Tourism Tourism Organisations

Kate Jones : Queensland Government, Minister for Innovation and Tourism Industry Development and Minister for the Commonwealth Games :
PO Box 15033, City East QLD 4002, Queensland Wide
07 3719 7530
13 74 68
Kate Jones : Queensland Government, Minister for Innovation and Tourism Industry Development and Minister for the Commonwealth Games
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