One-in-two Australians buying toys and games this Christmas as online shopping soars

Published: Comments:
Australian Government Community

Social:   

More Australians are turning to online shopping to buy their Christmas gifts, spending an average of $200 each as they start filling their stockings now.

Australian shoppers are expected to buy 30 per cent more gifts online this Christmas compared with last year, according to new Australia Post research.

The spending spree comes as Australia Post is expecting its busiest Christmas ever, delivering more than 2 million parcels a day at its peak – that's more than 2700 a minute. Almost 3000 extra people have been hired to ensure everyone receives their parcels safely under their Christmas trees.

Australia Post Group Chief Operating Officer, Bob Black, said posties and delivery drivers were already delivering a high number of parcels, with many Australians starting their Christmas shopping earlier each year. 

“Christmas is always our busiest time of the year and this year it will be even busier, with our research showing that almost one in three Australian consumers expect to do more Christmas shopping online this year than last Christmas,” Mr Black said.

“November is when we start to see parcel volumes really ramp up, with most Australians starting their online shopping now. However, we start delivering Christmas gifts as early as September, with more than 10 per cent of Australians starting their festive shopping in that month.”

The research involved a survey of more than 2000 Australia Post customers. More than 66 per cent of respondents said they would buy gifts online this Christmas to avoid crowds, with the other main reasons being the ability to shop where they want (53 per cent) and to access better prices (45 per cent).

Mr Black said toys and games were the most popular gifts bought online for Christmas, with 48 per cent of people saying they would purchase them online. Fashion and jewellery was the second most popular gift buying category, accounting for 38 per cent of Christmas gift purchases, closely followed by homewares and appliances at 31 per cent.

“Australian shoppers will spend on average $200 each buying gifts online this Christmas - and our research shows that we love buying for others first before treating ourselves,” Mr Black said.

“Almost 45 per cent of Australians shop for children first, followed by their partner (35 per cent). 

Mum has the edge over dad, with 22 per cent of Australians buying for her first, compared to dad at 14 per cent. Then about 44 per cent of us, treat ourselves last.”

Mr Black said Australians have many Christmas delivery options, including weekend deliveries and extended trading hours, and access to year-round delivery choices including free 24/7 parcel lockers, PO Boxes, or they can send their parcels directly to one of 3600 post offices.

 
Australia Post :
Australia Wide
Australia Post
Showing 10+ recent articles for this business
One-in-two Australians buying toys and games this Christmas as online shopping soars 30 November 2018 | More Australians are turning to online shopping to buy their Christmas gifts, spending an average of $200 each as they start filling their stockings now. More information...
Children send Christmas wishes in the mail 19 November 2018 | The magic of Christmas is just around the corner and Australia Post is encouraging young Australians to write and post their letters and wish-lists nice and early to ensure they receive a reply from Santa before... More information...
Australia Post prepares for record Christmas 02 November 2018 | Australia Post is gearing up for its biggest Christmas ever, aiming to recruit a record number of additional workers – expected to be close to 3,000 – for peak season operations and launching weekend delive... More information...
Westpac and NAB join Australia Post in historic Bank@Post community agreement 15 October 2018 | Westpac and NAB have both given multi-year commitments to partner with Australia Post, enabling their customers to continue to conduct banking transactions in 3,500 Post Offices across Australia using the Bank@... More information...
Commonwealth Bank of Australia confirms landmark agreement with Australia Post 08 October 2018 | Australia Post announced today that the Commonwealth Bank of Australia (CBA) has signed an agreement to support critical investment in Australia Post’s Bank@Post service. This is a landmark agreement in the... More information...
Australia Post supports drought-affected communities with special edition stamp 20 September 2018 | Australia Post has released a special edition Drought Relief stamp to help raise funds for Rural Aid, the charity behind the Buy a Bale campaign, with the aim of raising $200,000. More information...
Australia Post launches nation’s first technology academy 06 August 2018 | In an Australian first, Australia Post has today launched a dedicated Tech Academy, a two-year development program available to anyone with a keen interest in a career within the evolving tech sector. More information...
Go on a Reef Safari for Stamp Collecting Month 30 July 2018 | This August for Stamp Collecting Month, Australia Post is calling on Australians to go on a Reef Safari with the release of five beautiful stamps showcasing some of the diverse and threatened species found on the... More information...
Special Edition Stamp Pack to champion a Sustainable Future 15 June 2018 | Australia Post is releasing the SDG Stamp Pack to mark its commitment to a sustainable future through raising awareness of the SDGs. The 17 goals provide a blueprint to put the world on a sustainable path to 2030... More information...
Australia Post’s environmental plan to save $10 million 05 June 2018 | Today, on World Environment Day, Australia Post has launched their very first Environmental Action Plan as part a commitment to reduce carbon emissions by 25 per cent by 2020, and save $10 million every year... More information...



Social:   
comments powered by Disqus

All articles submitted by third parties or written by My Sunshine Coast come under our Disclaimer / Terms of Service