Outpouring of local support delivers major milestone for Queensland Brew


A brewing experiment by a group of Queensland beer lovers a decade ago has become a 108 million[1] carton juggernaut, delivering Australian drinkers one of their favourite ever brews.

Celebrating its 10th anniversary this week in Cairns, Great Northern Brewing Co.’s Ian Giles fondly recalls the brand’s humble start when, as a stretch target, an initial 20,000 cartons were manufactured for sale.

“We had a hunch there was a gap in the market for a crisp lager style beer that was perfect to drink on a hot, humid Sunshine Coast day,” Mr Giles said.

“Our inspiration came from the original Great Northern Brewery in Cairns which is why we decided to first launch the beer in Cairns.

“We took variations of a Great Northern Original recipe out on the road and tested it with beer lovers and industry experts from Cairns, Townsville, Rockhampton, Mackay, Gold Coast, Sunshine Coast, Brisbane and throughout Queensland’s west.”

Now, 10 years on, it’s clear that hunch was right with Great Northern still experiencing strong growth, with demand for the Queensland drop up 16.5% across Australia compared to last year[2].

A draught version of Great Northern was developed in 2011 and Great Northern was available for the first time nationally when Great Northern Super Crisp was introduced. Last month the first non-alcoholic beer in the range was launched, Great Northern Zero, with demand already exceeding expectation.

“The ongoing success of Great Northern is thanks in part to the loyalty of Sunshine Coast locals who supported us from the very beginning and have made ‘the beer from up here’ an iconic brand Australia-wide,” Mr Giles said.

“When we launched Great Northern, it was the first time in my career I had hoteliers calling me desperate for more stock and asking us to put on taps. People not only raved about the taste, they also really loved the iconic marlin label.”

Initially, Great Northern could only be purchased in Queensland but tourists holidaying in places like Sunshine Coast soon returned home and asked their local hoteliers where they could buy the beer with the marlin on it?

“Great Northern became so popular, interstate hoteliers were crossing the border to buy the beer in Queensland to take back to their pubs over the border,” Mr Giles recalled.

Noosa Surf Club General Manager, Anton Mogg said they had been pouring Great Northern at the Sunshine Coast club for the past decade.

“From day one Great Northern was a smash hit with our patrons. It is by far one of the most successful beers we’ve ever launched.

“People like the fresh, crisp taste which is perfect for the Queensland climate,” Mr Mogg said.

“Because we’ve been part of the success story right from the start, I think a lot of Queensland pubs and clubs feel they are part of the Great Northern team.”

Outback Wrangler and Great Northern Brewing Co. Ambassador Matt Wright said he was proud to be associated with a brand that also gave back to pubs, clubs and people in our regions.

“I’ve partnered with the team at Great Northern in a number of ways over the last few years. We’ve done some great work trying to support the people in regional communities.

“There’s been campaigns like Let It Pour which raised more than a million for drought relief, we’ve heroed local tourism spots in national billboards and TV advertising, and right now we’re running The Great Return which is encouraging people to get back out into our country towns and support local business doing it tough because of the pandemic.

“Great Northern is a great drop that’s for sure, but it’s also a beer with heart and I think in times like these, that kind of loyalty and humble appreciation for the people who’ve been part of the journey is something worth celebrating.

“Tin or aluminium is the traditional gift for a 10th anniversary, so I’ll be shouting my mates a Great Northern tinnie to mark such an epic milestone.”

Great Northern Brewing Co. was named in tribute to CUB’s first ever Queensland-based brewing operation, the Great Northern Brewery in Cairns which it acquired in 1931. Back then, beer was made locally for locals. The brewery has since gone, but the concept of drinking locally made beer lives on in Great Northern Brewing Co.

Business Food & Wine Lifestyle Tourism Tourist Activities

Privately Submitted Article or Event :
See Above Article or Event for Address, Sunshine Coast Wide
Showing 10+ recent articles for this business
New report shows mental health deteriorates in isolation, but in-community support and resilience helps to cope 06 April 2021 | A new report on a survey compiled by leading Australian mental health service providers shows COVID-19 has had an adverse impact on the mental health of those already experiencing issues relating to their mental... More information...
CoreLogic: National home value index rises at its fastest pace in 32 years 01 April 2021 | CoreLogic's national home value index recorded a 2.8% rise in March, the fastest rate of appreciation since October 1988 (3.2%). These exceptionally strong growth conditions remain broad-based, with values rising... More information...
Local government ready to help turn our waste crisis into a billion-dollar economic opportunity 16 March 2021 | The Australian Local Government Association (ALGA) has hailed the Federal Government's National Plastics Plan 2021 as an important milestone on the road to a more environmentally and economically sustainable... More information...
Former State Chief Health Officers join health leaders for climate action in Parliament 16 March 2021 | Two former State Chief Health Officers are among a group of 30 health leaders descending on Parliament today to lobby for urgent climate action to protect health. More information...
Crucial government retirement modelling fails to reflect women's interrupted careers 08 March 2021 | New research reveals three-quarters of women are unlikely to retire having received a full 40 years of super contributions, and yet key government modelling assumes everyone retires with four decades of super. More information...
Domestic violence advocates tell Senate Committee to reject the Government's plans repeal safe lending laws 26 February 2021 | Financial abuse and domestic violence advocates will give evidence to the Senate Committee today about the harm women will face if the Government's Supporting Economic Recovery Bill is passed. More information...
Unchecked misinformation risks Australia's vaccine response 25 January 2021 | A newly formed coalition of health and technology experts is calling on the Australian Parliament to force Big Tech companies to reveal the true extent of COVID-19 misinformation. More information...
Tropical inspired Diabolo pop up bar ready to roll at Big Pineapple 15 January 2021 | Sunshine Coast weekends are set to become even more cooler with the opening of a tropical inspired pop up bar at the Big Pineapple from midday to sunset this Saturday and Sunday. More information...
RTBU Launches campaign to protect COVID-vulnerable workers 17 January 2021 | The RTBU has launched a national campaign to better protect workers who are at significant risk of death or serious illness from COVID-19. More information...
"I get chills!": Hervey Bay grandmother's Christmas getaway delivers cool $1.5 million TattsLotto win 04 January 2021 | A Hervey Bay grandmother visiting family in Melbourne for Christmas has explained she "gets chills" every time someone reminds her she's now a millionaire from scoring division one in the weekends TattsLotto... More information...

comments powered by Disqus

All articles submitted by third parties or written by My Sunshine Coast come under our Disclaimer / Terms of Service