Palaszczuk Govt launches tourism initiative in country music capital

Published:

The Palaszczuk Government plans a major marketing push in the global home of country music to encourage more American tourists to come to Queensland.

Premier Annastacia Palaszczuk today announced the initiative, which will launch in Nashville, Tennessee this month.

“We have a world class line up of country music artists in 2020. This is such a great targeted initiative to attract thousands more American tourists to Queensland,” she said.

“Major events like CMC Rocks at Ipswich and the Gympie Music Muster support a lot of local businesses and jobs. This initiative will help to boost overall visitor numbers.

“Through this initiative, Queensland will be promoted to country music fans throughout the US to inspire Americans to choose Queensland as their international holiday destination in 2020 and beyond.

“The tourism industry is struggling as a result of floods, fires and the coronavirus. Operators and businesses need all they help they can get. This initiative will have a great impact.”

The initiative announced today will be delivered through a deal struck by the Palaszczuk Government and Nashville Convention and Visitors Corp (NCVC). It comes after the government, NCVC and the Country Music Association (CMA) signed a Memorandum of Understanding (MOU) in 2018 to promote Queensland as ‘Australia’s Home of Country Music’.

Tourism Industry Development Minister Kate Jones personally signed the MOU in Nashville in 2018 as one of the first steps towards having Queensland recognised as Australia’s Home of Country Music, a key part of the government’s events strategy to drive more visitors here.

“We know that people travel far and wide to experience world class major events. And this initiative is about capitalising on our events to generate more holiday bookings in Queensland,” she said.

“Queensland is Australia’s Home of Country Music. CMC Rocks has grown rapidly since its move to Queensland in 2015. We’ve got the Groundwater Country Music Festival, Gympie Music Muster and in 2020 we’re launching Savannah in the Round.

“NCVC has a highly-engaged database of almost one million American country music fans. We’re tapping into that specific music loving market.”

International country music artists, including upcoming CMC Rocks QLD 2020 headliner Kip Moore and fellow artist Dustin Lynch, have posted messages of support to millions of fans via social media channels following the bushfires. Tourism and Events Queensland and NCVC are also offering tourism experiences for artists performing at CMC Rocks QLD event that can be showcased to their fans.

Nashville Convention & Visitors Corp President and CEO Butch Spyridon said the offer of support to Queensland during “tough times”, builds on the strong relationship between the Music City and the Sunshine State.

“Between the fires and the impact of the coronavirus, our friends in Queensland have been significantly impacted,” Mr Spyridon said.

“Nashville has had a growing relationship with Queensland, and we wanted to reach out and help in a meaningful manner.

“This is about neighbours helping neighbours, even if we are 9,000 miles apart. When devastation strikes in the world, we all need to come together.”

To find out more about Queensland’s suite of world-class country music events, visit;

  • CMC Rocks QLD – 20-22 March 2020, Willowbank Raceway, Willowbank. Limited tickets still available, visit cmcrocks.com
  • Groundwater Country Music Festival – 24-26 July 2020, Broadbeach, Gold Coast. Visit groundwatercmf.com
  • Gympie Music Muster – 27-30 August 2020, Amamoor Creek Forest, Gympie. Visit muster.com.au
  • Savannah in the Round – 2-4 October 2020, Mareeba, Tropical North Queensland. Visit savannahintheround.com.au

JOINT STATEMENT
Premier and Minister for Trade
The Honourable Annastacia Palaszczuk
Minister for Innovation and Tourism Industry Development and Minister for Cross River Rail
The Honourable Kate Jones

 
Entertainment Festivals & Events Music Political Queensland Government Tourism Tourist Activities Tourist Destinations
Social:   

Annastacia Palaszczuk : Queensland Premier and Minister for Trade :
PO Box 15185, City East, Queensland 4002, Queensland Wide
07 3224 4500
Annastacia Palaszczuk : Queensland Premier and Minister for Trade
Showing 10+ recent articles for this business
Queensland COVID-19 – Wednesday, April 8 08 April 2020 | Tens of thousands of Queenslanders had been at risk of dying from coronavirus without the vital health measures that have been put in place, Premier Annastacia Palaszczuk said. More information...
$5.5m to boost domestic violence services during COVID-19 pandemic 08 April 2020 | Premier Annastacia Palaszczuk said there were serious concerns for victims of domestic and family violence during the coronavirus crisis due to increased financial pressures and social isolation. More information...
Travel to Minjerribah (North Stradbroke Island), Moorgumpin (Moreton Island) and K’gari (Fraser Island) restricted 08 April 2020 | People are now banned from travelling to Minjerribah (North Stradbroke Island), Moorgumpin (Moreton Island) and K’gari (Fraser Island) unless they live there, or work there, or are travelling for other permitted... More information...
Queensland COVID-19 – Tuesday, April 7 07 April 2020 | Social distancing and community discipline should continue over the Easter break to keep downward pressure on new coronavirus cases, Premier Annastacia Palaszczuk said. More information...
Queensland COVID-19 – Monday, April 6 06 April 2020 | Premier Annastacia Palaszczuk said a welcome downward trend in new coronavirus cases was continuing, while testing for community transmissions will be expanded. More information...
$17.5 million plan to protect families of health heroes 06 April 2020 | Thousands of Queensland’s frontline health workers could be provided free accommodation if they want to self-isolate. More information...
Queensland COVID-19 Update – Sunday, April 5 05 April 2020 | Today’s relatively low rate of increase in coronavirus cases is welcome news but also reinforces the need to maintain social distancing to contain the spread. More information...
Queensland manufacturers Evolve in time of need 05 April 2020 | Queensland manufacturers are stepping up like never before to provide essential products for health workers and communities in response to the coronavirus. More information...
Queensland COVID-19 Update – Friday, April 3 03 April 2020 | Premier Annastacia Palaszczuk has applauded Queenslanders for responding positively to community measures in the joint battle against COVID-19. More information...
Care army mobilised to support and protect seniors from coronavirus 01 April 2020 | A Care Army of professionals and volunteers will rally around Queensland’s seniors, while a new telephone hotline is also being launched, to help ensure the wellbeing of older people during the Coronavirus... More information...


comments powered by Disqus

All articles submitted by third parties or written by My Sunshine Coast come under our Disclaimer / Terms of Service