Psychedelic Porn Crumpets launch label and hit Brisbane (Interview)

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Australian Psych Groove band Psychedelic Porn Crumpets have blasted out of the gates over the last two years with a creative mix of riff and party, creating a unique sound in today's guitar-driven scene.  

With 2 strong releases High Visceral Pt 1 and High Visceral Pt 2 under their belt and a host of sold out national shows in the bag from previous album tours along with some Triple J support, things are looking solid for the Western Australian four-piece moving forward.  They've also managed to land support slots for the juggernaut that is King Gizzard ATLW, Dune Rats, Skeggs etc and have a fresh take on modern Rock'n'Roll.

August sees the crumpets hitting the road again in support of latest band venture What Reality? Records, a band-created independent record label which aims to spread the grass roots of Australia's local riff-wizardry scenes and connect hard working bands with eager ears around the world.

The breakfast-lovers hit The Brightside in Brisbane Thu Aug 24 as part of the national jaunt, teaming up with fellow riff-wizards Hobo Magic (we love these guys) along with Elegant Shiva and Sunrose out of Byron Bay.  Stellar lineup.

BEATS CARTEL VS PSYCHEDELIC PORN CRUMPETS INTERVIEW

This tour is in support of you guys starting your own label What Reality? Records.  What paved the way to that decision?
We've always talked about setting up our own label ever since we got signed to another. It was only a matter of time really. The way the music industry has changed over the last few years has worked in favour of smaller independent bands, musicians can release their own material keeping 100% of the profits and with the resurgence of vinyl it's a great opportunity to capitalise on their own work and make enough to create more albums and tour. What Reality? Records is PPC's home now, it's a label that will grow with the band and something we can use to release all our work through, all our weird solo projects and eventually bands we really dig.

The band skates through Psych, Rock, Stoner, Surf/Indie styles.  Do you guys see yourself as helping lead the Australian guitar underground?
Is there a guitar underground? Most of what we play has been done before, it's not much different to Zappa or Dick Dale, I think we blend a lot together because all of us listen to completely different music so it's a way for everyone to enjoy playing the songs. But honestly there's better guitar players at my local open mic night.

Why aren't riffs big in music anymore?  For us they're everything but it seems so hard to push in this current climate.  You have some crackers by the way.
I think they are, there's a lot more bands now doing riffs than a few years back in Perth. We had a huge shoegaze/screamo faze and you couldn't go out with hearing a tera-echo on full. But now it's back to the classic tube amp warmth and hearing a crash ring out, that's never going to die. Mainstream radio is for safe people, ham sandwhich, 2 cups of coffee, buy's petrol on Sunday night cause it''s cheap kinda crowd, we make music for the undecided, the life enthusiast, people that want to listen not be told what's cool, that's what I gather from a good riff.

MAD CLIP with Buzz.  How important is having great film clips for a band these days?  So many bands don't even have any.
I'm completely undecided on the video medium. It used to be a good idea back in the 90's cause TV loved to play music videos. Now it's purely for youtube. Most people listen to music through spotify which is purely the music, a picture of the album cover and one of the band. A music video can either work or not work as you're trying to sell a sound through a visual representation, so if you get that wrong it's just another thing for people to dislike you for, or you get it right and you're winning like Tool or Ok Go. All you need is a Million dollar budget, might as well wait till you find a guy you like working with and years down the track back date all your songs in one style you're happy with. I'd go Big Lez Show.

What sort of bands are you looking for in the new label venture?
Bands with their own flavour, something thats going to work live and get a crowd pumped. 'Scum Funk' was the genre coined by another Adelaide band Howl'n'Bones which I feel describes the style well. But for now we want to establish the name a bit before looking at other acts, maybe next year can open our doors a bit further.

A lot of bands seem to land a bit of J support, sit around that 200 cap show mark nationally and put out releases which create a bit of hype but fail to go on to the next level.  How do you guys see yourself fitting in and how do you capitalise on that initial success?
I feel like we've just put a lot of hard work in over the last couple of years, writing daily, recording as much as possible, gigging regularly. It's just a patience game, water it a bit and wait for it to grow. We were blown away the response from our last tour, and now Melbourne is sold out this tour it's a huge level to achieve for us. Perth is trap for most bands and it's difficult to establish yourself anywhere else in Australia even if you're great, so for us it's a dream. 

Why is there a need to get independent in this day and age?
To keep making records and be able to write music free of cost. That might sound stupid but the amount of bands that rack up debt to labels after an album and a few tours in astonishing. If you can back yourself then thats the best bet, even if you fail you've only let yourself down and thats easy to deal with if you've given it a good crack, but it must be demoralising having to owe a label money because your band flopped. Take the risk upon yourself and prosper 100% and don't be afraid to fail. 

"Jimi Hendrix fresh off the end of a light globe" (The Music).  Amazing quote thrown your way.  Where do you reckon Jimi would be at these days if he was still making music?
Definitely in Mars Volta, that is a Hendrix and Zeppelin love child.

Top 3 tour tips?
Drink enough to pass out cause there's bound to be a snoorer.
Set at least 9 alarms.
Don't take drugs off strangers, befriend them first.


We'd like to thank Jack for taking some time out to talk with us!  All the best with the upcoming shows.

 
Beats Cartel :
Maroochydore
0432 923 239
Beats Cartel
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