Cafes, shops and restaurants across the Sunshine Coast are welcoming Airbnb guests back through their doors as Queenslanders drive a domestic tourism resurgence in their own backyard.
While it is early and the future remains highly uncertain, new data from Airbnb is showing strong early signs of economic recovery driven by intrastate bookings.
In just one seven-day period alone (21 June - 27 June):
- Same-state domestic bookings on Airbnb for the Sunshine Coast are up by 107% on pre-COVID levels when compared with the same week last year*.
Derek Nolan, Airbnb's Head of Public Policy for Australia, said: "It's been incredibly heartening to see Queenslanders backing in Sunshine Coast businesses during this challenging time and helping them get back on their feet. The region has long been a favourite family holiday spot for countless Queenslanders and it's great that people are doing their part to get tourism moving again. Local hosts on Airbnb have been proudly promoting their region and working hard to encourage their guests to spend locally in shops, cafes and restaurants.
"These positive early signs of domestic travel making a comeback is a welcome relief for the many local families - such as those in Noosa and other top getaway spots - who depend on the Sunshine Coast's tourism industry. We're particularly seeing people searching for unique and affordable getaways that will give them a really authentic local experience.
"We're keen to work with the Queensland Government to support the important work they're doing to drive economic recovery - and we know local hosts are also ready to play a role in rebuilding tourism.
"To date, the community has been doing the right thing by following the rules and listening to government advice, for which we're very grateful, and we urge everyone to make sure they continue doing so."
*Data is for same-state domestic bookings for the week 21 June - 27 June