Queensland launches new WeChat 'CityExperience Mini Program'

Published:

An innovative new ‘mini program’ within WeChat, China’s most popular mobile application, will provide a platform to showcase some of Queensland’s key attractions to Chinese visitors.

The newly developed Queensland ‘CityExperience Mini Program’ is powered by content from Ctrip, Asia’s largest online travel company which has signed a Memorandum of Understanding with Tourism and Events Queensland.

Tourism Industry Development Minister Kate Jones said users of the app would be able to make bookings and payments with the program through its back-end integration with Ctrip. 

“We’re working with the private sector to find new ways to grow our share of the international visitor market. This program will do just that,” she said.

“This initiative will help to ensure Queensland is front-of-mind for millions of Chinese tourists looking to book their next holiday.

“WeChat has a massive audience, more than one billion active monthly users, and we’re bringing Queensland content right to their phones through this new Queensland CityExperience Mini Program.”

Ms Jones said the app would also help tourists to book direct with Queensland companies.

“This partnership with China’s largest online travel company means it will be even easier for visitors to make direct bookings with Queensland businesses,” she said.

“This is about enhancing the travel experience for Chinese travellers and providing Queensland’s tourism operators an opportunity to connect with this market online.”

Ms Jones said China was Queensland’s largest market for international visitors.

The latest international visitor survey showed continued growth from China, with visitors spending $1.5 billion in the year ending March 2019 - that’s year-on-year growth of 27.6 per cent.

“Queensland tourism has grown by more than 20 per cent since 2014. That’s because we’re investing more in this industry than any government in Queensland’s history,” she said.

The program was developed in partnership with Tourism Australia, Ctrip and regional partners Tourism Tropical North Queensland, Tourism Whitsundays, Brisbane Marketing and Destination Gold Coast as part of the Queensland Government’s Connecting With Asia strategy. 

Federal Minister for Trade, Tourism and Investment Simon Birmingham said this was an exciting development for our tourism industry who will now be able to better interact with the growing number of Chinese visitors to Australia by using this hugely popular social media platform to help them design a unique travel experience.

"As Australia's largest and most valuable market worth $12 billion, it is critical that we continue to find new ways to engage with and appeal to the Chinese market, and that is why the Coalition Federal Government recently invested in a new marketing campaign ‘Too Australian for Words’, to lure even more Chinese travellers to our shores,” Minister Birmingham said. 

“Australia’s tourism industry has much to gain from the lucrative Chinese market which is now increasingly favouring free and independent travel over group tours, and this new software is exactly the type of innovation we need for this new and emerging market.”

General Manager of Ctrip Destination Marketing Department general manager Edison Chen said the partnership with TEQ would pay off for Queensland.

"We are thrilled to be able to collaborate with Tourism and Events Queensland and Tourism Australia to launch this innovative project and look forward to seeing more Chinese travellers discovering new destinations and attractions in Queensland.”

The program is designed to be an interactive guide that helps tourists make the most out of their stay in Cairns and the Great Barrier Reef, the Whitsundays, Gold Coast and Brisbane.

Through a map-driven layout, visitors will get an interactive tour through top attractions, including accommodation, restaurants and shops.

The app will also feature travel guides prepared by Tourism and Events Queensland, travel blogs by key opinion leaders, suggested itineraries and an FAQ section.


Minister for Innovation and Tourism Industry Development and Minister for the Commonwealth Games
The Honourable Kate Jones

 
Community Political Queensland Government Tourism
Social:   

Kate Jones : Queensland Government, Minister for Innovation and Tourism Industry Development and Minister for the Commonwealth Games :
PO Box 15033, City East QLD 4002, Queensland Wide
07 3719 7530
13 74 68
Kate Jones : Queensland Government, Minister for Innovation and Tourism Industry Development and Minister for the Commonwealth Games
Showing 10+ recent articles for this business
Queensland takes a bigger slice of the American pie 17 January 2020 | Queensland’s tourism industry experienced record growth in the year ending September 2019, with the latest figures from Tourism Research Australia showing more than 28 million visitors spent $25 billion in the... More information...
New tourism fund backs Indigenous tourism experiences 13 January 2020 | The Palaszczuk Government has launched a new $10 million Indigenous tourism fund to create economic opportunities and jobs for Aboriginal and Torres Strait Islander Queenslanders. More information...
Empowering Indigenous entrepreneurs and businesses to succeed 13 January 2020 | Innovative Aboriginal and Torres Strait Islander businesses looking to grow to the next level will soon have access to new opportunities and support through the Indigenous Innovation and Entrepreneurs Program... More information...
Palaszczuk Government announces South East Qld tourism strategy 13 January 2020 | For example, we’re currently working with the Kabi Kabi people on the Cooloola Great Walk and with the Quandamooka Yoolooburrabee Aboriginal Corporation to establish a five-year strategy for sustainable tourism... More information...
Queensland records decade-high growth in visiting students 03 January 2020 | Queensland’s international education sector posted decade-high growth over 2018-19 to inject $5.38 billion into the state, new data from the Australian Bureau of Statistics (ABS) shows. More information...
Events across Queensland to receive $1 million funding boost 20 December 2019 | Tourism Industry Development Minister Kate Jones has today announced more than $1 million in extra funding to grow 44 events and create more tourism jobs through the latest round of the Queensland Destination... More information...
Curiocity Brisbane set to generate more than $17 million in 2020 09 December 2019 | Innovation Minister Kate Jones today announced Curiocity Brisbane would attract hundreds of thousands of visitors and inject more than $17 million into the Queensland economy in 2020. More information...
Paris Opera Ballet returns to Queensland for QPAC's 2020 International Series exclusive 09 December 2019 | To celebrate a decade of QPAC International Series performances, Queensland will exclusively welcome back the world-famous dance company that kicked the Series off in 2009, the Paris Opera Ballet. More information...
New data shows tourism’s a driving force of Queensland’s economy 09 December 2019 | Tourism remains a driving force in regions across Queensland, with new data showing the industry employs more than 235,000 people and pumps more than $27 billion into the state’s economy. More information...
Star-studded line-up confirmed for 2020 Brisbane International 26 November 2019 | Barty was the first to guarantee her place in the draw, alongside defending champion and world number two Karolina Pliskova plus Australian Open champion and would number three Osaka. More information...


comments powered by Disqus

All articles submitted by third parties or written by My Sunshine Coast come under our Disclaimer / Terms of Service